WIX vs. WordPress Web Design – What is Ideal for my business?

Author :

Artisticore

WIX and WordPress are two of the most popular platforms in the website-building world. Both of these platforms help serve the purpose of building your own website as customizable as possible. However, if you decide to choose one for your business, you need to analyze WIX and WordPress thoroughly.

This article will help you understand all the points that might make a difference in choosing WIX over WordPress or vice versa. Nevertheless, it is essential to know that, generally, WIX is better suitable for small service-based businesses. On the other hand, more complex and bigger businesses, such as established e-commerce ones, do better with WordPress website-building options.

No matter what the general opinion is when it comes down to your business decision, it is all about an intense and in-depth analysis of the unique business needs. Let us have a glance at what WIX and WordPress are.

Quick Glance: WIX vs. WordPress

  • WIX is quite novice-friendly, and it is so because WIX is an all-in-one website-building platform that lets you build your site with minimal effort and simple options. Moreover, it requires almost no ongoing maintenance of your platform to keep up with the performance. However, WIX is a little on the pricier end when it comes to various design options and functionality.
  • WordPress is very flexible compared to its competition but has a great learning curve. First-time website building and launching might take a lot of time and learning when using WordPress, but in the long run, you will have more control and extensive learning at your dispense to perform excellently. The most significant advantage of WordPress web design over WIX is its low-budget web design options. However, once you expand, some features in WordPress might become more costly than in the beginning.

WIX or WordPress: Which is better for Business?

It is good to have basic knowledge about the platforms you have to decide between. However, the fundamental rule of thumb to consider while deciding is to determine the amount of time you plan on spending on building and maintaining your platform. It is also imperative to analyze the importance of the website you are building in your business.

Websites are often only for marketing purposes, while sometimes they are used to base a whole e-commerce store, such as Shopify, or promote a brick-and-mortar store. Both platforms can be used for either of the purposes mentioned above. The difference all boils down to ease of use, costs, customer support, expandability, and customization.

Let us thoroughly compare the two platforms’ ease of use, customer support, cost, ongoing maintenance, design customization, and website functionality.

1. Ease of Use

In terms of ease of use, we have a clear winner: WIX! It easily wins this point against WordPress, as building your website with WIX is a piece of cake. You can launch your website using the website builder wizard in mere minutes. WIX offers a wholesome package for beginners – you only have to sign up for WIX, and the rest is a breeze.

In comparison, building a website using WordPress comprises several building blocks. First, you must set up WordPress hosting and have your domain name or URL secured and connected. Moving on, you must install a WordPress theme for your web design and set it up before firing up your site. WordPress also requires you to choose between various plugins and install them for furthering your business functionality depending on your use, such as a site for e-commerce, e-learning courses, etc.

2. Customer Support

Again the winner between the two compared platforms regarding customer support is WIX. It is quite famous for the ease it provides for websites offering customer support. Compared to WordPress, WIX has staff ready to assist via support tickets. On some high-end cost plans, WIX offers live chat and over-the-phone support to facilitate the users.

WordPress, on the other hand, has no open-source software offering customer support. Some hosting providers, theme, and plugin developers often develop their own customer support services and products. However, the bottom line is that WordPress does not have any holistic technical backup for customer support.

3. Cost

Announcing either of the two platforms as a winner in terms of cost is challenging as deciding the cost aspect greatly varies according to different business needs and the use of platforms. If you start from a small budget at the beginning of your website launching business, both platforms have a free but limited website-building option. WIX offers a free plan for some initial stages of WIX web design, and WordPress also has similar options for various hosting providers, such as WordPress.org and WordPress.com.

Of course, a business targeting an audience needs an ad-free, paid platform for an enhanced user experience. WIX costing plans start at approximately $13 per month, while several other costs might add up as you add features to your website.

WordPress’s initial cost plans are more economical, starting from a minimum of $3 per month. However, the essential themes and plugins you have to choose and install to run your website might cost more in the long run. Nevertheless, WordPress has some free themes and plugins so WordPress might have the edge over WIX in this regard.

4. Ongoing maintenance

WIX offers an all-in-one platform for website building. It takes care of all the technical details, such as website security, automatic data backups, malware protection, and WIX app compatibility. It is easy to state that WIX is a platform where you can set up your website and forget about it, as it does not require ongoing maintenance.

On the other hand, WordPress requires maintenance, and you are responsible for it. WordPress’s top-rated hosting providers, such as Bluehost,

GoDaddy, or WP engine, offers maintenance services packages competing with WIX. They have in-built website security features and other essential updates.

5. Design Customization

WordPress is the clear winner in this regard. While WIX has over 500 design templates to choose from and build a unique website, it is nothing compared to WordPress’s hundreds of themes. Also, WIX design templates have limited options for customization.

WordPress, on the other hand, offers unlimited design options for unbelievably promoting your website when paired with drag-and-drop page builder plugins. Therefore, although you can have design customization on both platforms, WordPress clearly has more detailed options.

6. Website Functionality

Websites like WordPress are well-known for their complete functionality backed by the platform’s vast choice of plugins. WordPress can easily provide the best website functionality with plugins, whether it is a small business website design, an e-commerce store, online academies, or event marketing websites.

It offer low-cost plugins to enhance website marketing options, performance, and certain call-to-action tools.

You can enhance WIX website functionality by adding other WIX apps. WIX has about 300 apps that offer numerous add-on needs for increasing your website functionality. Finally, it is essential to mention that with WIX apps, you do not need to worry about incompatibility as they are all tested for reliability. In contrast, WordPress plugins launched by various developers do not come with that kind of reliability.

Suggested Suitable Platforms for Various Businesses

  • WIX is best suited for service business websites as they need a straightforward local marketing website. A basic WIX website plan is ideal for this purpose. You can have a fantastic website in minutes that does not even require ongoing maintenance and manual upgrading. A WordPress website can also do the same, but there is a big learning curve that does not make your first website launch very quick.
  • Also, WIX is deemed the best for local restaurants and events promotions as it has in-built WIX restaurant templates that let you set up a website with easy features and online ordering steps. WIX Events is another helpful add-on app that allows you to set up a great event management website, offering marketing tools, online reservations, ticket booking, and attendee networking.
  • WordPress is the top choice for serious e-commerce brands, as you can easily make your WordPress store into a multichannel sales website. Also, the most significant potential of WordPress is its blogging and content management, making your marketing and branding relatively easy. If your business has multiple sales channels or sectors, then WordPress should be your go-to option. WordPress plugins help enhance the functionality of your website and make your business successful.

Making the Final Decision

No one can decide what is best for your business other than yourself. WIX and WordPress are excellent platforms offering various options ranging from low to high-cost plans and other technical points. However, in the end, the decision largely depends on your business needs and goals. Go through the abovementioned comparison points for both platforms and match them with your business needs to make an informed decision.