A landing page design is that part of a site accessed by clicking on a hyperlink on any other web page. Or by ads on Twitter, YouTube, Google, Bing, Instagram, Facebook, or other social media platforms. More often, they are the website’s homepage. In the world of digital marketing, landing pages are specifically created for an advertising or marketing campaign. As it is the main goal of creating this page, also known as a call to action. Such pages are used for lead generation. They can be a part of a microsite or a single page of an organization’s main website. Often, landing pages are linked to email campaigns, social media, search engine marketing campaigns, quality articles, or affiliate accounts. In order to boost the effectiveness of the advertisement campaigns.
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The main motive of a landing page design is to convert your site visitors into leads or sales. In order to determine the success of an advertisement, you can analyze the activity generated by the linked URL. For this purpose, marketers can use click-through rates and conversion rates. Oftentimes people mistake a landing page the same as a homepage. But the key difference that sets them both apart is that a homepage has dozens of links. While on the contrary, a landing page only has one. Mainly because the landing page is super focused on one goal. That is to increase conversions. Your brand’s homepage introduces your business. And serves as a hub where users can navigate to other parts of a site. Due to this, homepages have broad content and less specific CTAs. Whereas, a landing page design has tailored CTAs.
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To make an amazing landing page design that stands out in the industry competition, work with a professional designer like us. Our expert team will bring your vision to life while ensuring its quality. Now, what are you waiting for? Get in contact with us and design the perfect landing page to showcase your brand today. Check out all our Services.