Complete Guide to Small Business Website Design

In the world we live in now, a small business really needs a website. This is because your website is usually the first thing people go to when they want to know about your business.

What they see when they get to your website is very important. If your website looks nice and is easy to use, people will think your business is trustworthy.

They will also think that you are serious about what you do. A good website makes customers feel good about choosing your business.

A good website can also help you get sales. It does this by telling visitors on your website to do what you want them to do via CTAs. That is why we will talk all about small business website design in this blog.

More so, we will look at why small business website design matters and what the cost to create one is, along with tips.

So, without any further ado, let’s get right into it.

Why Small Businesses Need a Strong Website

There are many reasons why a Corporate Website Design matters. Here are a few of them:

Your Website is Your Digital Storefront

Consider your business website to be an online shop that is accessible all the time. Your website operates for you even during the hours your physical store is shut.

The public checks it out to know about your business, what your products are, and how to get in touch with you.

Should your website be neat and user-friendly, the tourists will feel invited and will thus prolong their visit. A cluttered or old website can turn users away.

Your digital shop should have a well-groomed, amiable, and professional appearance, just like a real store, in order to gain the interest of the customers.

Builds Credibility and Trust With Customers

A trust in your business is built when people come across a nice website. A website that is made professionally speaks of your concern for quality and details.

Simple things like clear text, nice images, customer reviews, and secure browsing help visitors feel safe.

People will think your business is not trustworthy if your site appears to be disordered or unmaintained.

A potent website works the same way as a good sales representative; it makes the customers feel and think that they are making the right choice among the others.

Helps Compete with Larger Businesses

Small businesses really don’t have to spend a fortune to get an online presence that looks PRO.

A good Website Design can give you a spot, even next to the biggest brands. With clear communication, beautiful visuals, and user-friendly navigation, your firm could be seen as reliable by customers like the big ones.

A good site will allow you to show your brand character, principles, and services. In this way, the customers will be attracted to your offerings and not to the size of your business.

Supports Marketing Strategies  

Your site is a thorn in your side in your marketing efforts. Through social media, Google searches, or online ads, the majority of people will find you and then go to your site.

A good site helps convert visitors into actual customers. It can capture leads, support promotions, and even direct people to act.

The partnership between your site and marketing results in improved outcomes and higher ROI.

How Much Does Small Business Website Design Cost?

Small business website design costs a lot less than, let’s say, an enterprise web design. Therefore, the following is the breakdown of small business website design cost:

Key Elements of a Good Small Business Website Design

The following are the key elements of a good small business website design:

Mobile-Friendly & Responsive Design

A lot of people prefer using sites through mobiles, and not PCs. This is the reason for going for a mobile-first design.

Moreover, the tech giant Google has also decided to go for the mobile-first indexing approach. A Responsive Web Design will be able to adapt to all kinds of screen sizes.

This implies that it first considers the mobile counterpart of your site in its ranking of the SERPs. There are many attributes of responsive design.

These are adaptable layouts, text that can be read without zooming, buttons that are easy to tap, and pictures that properly resize. This helps users enjoy your site anywhere.

Clear Navigation & User Experience

Visitors will locate the information they are looking for easily if there is a good navigation system.

Simple menus and clear page titles are the things that make your site user-friendly. No hassle navigation between pages keeps users on your site for a longer period.

This results in a reduction of bounce rate. It also increases the possibility of getting conversions.

A nice user experience conveys to the users that they are in the right place, thus more calls, more registrations, and more sales for your company.

Fast Loading Speed

Generally speaking, people do not like waiting for a site to load if it is slow. And they will simply leave it in case your site has an extensive load time without realizing what your content is about.

Quick loading speed makes the users satisfied and also benefits the SEO, since Google likes fast-loading websites.

The speed can be enhanced by the utilization of compressed images, clean code, speedy hosting, and fewer heavy plugins.

A quicker website means better ranks, more visitors, and a smoother experience for all.

Professional Visual Design

Professional small business website design makes your site shine and be trusted. The use of the right colors, neat fonts, and uniform branding gives your site a neat and readable impression.

Good quality pictures and simple images also add credibility. And at the same time, they make your content more appealing.

Do not use too many dark colors. A site that is in visual harmony communicates to the website users that the firm is dependable.

It also suggests that it does not compromise on quality, thus, it creates trust.

Strong Calls-to-Action (CTAs)

The subsequent actions are shown to the visitors through calls to action. The straightforward CTAs, such as “Contact Us,” “Buy Now,” or “Get a Free Quote,” make it very easy for users to perform the actions.

In the absence of CTAs, it is likely that the visitors will exit without taking any action. Effective CTAs stand out with clear text and buttons.

For small businesses, examples include “Book an Appointment,” “Sign Up Today,” or “Call Now.” Strong CTAs turn visitors into customers and boost results.

Common Mistakes in Small Business Website Design

You must avoid the following small business website design mistakes:

Cluttered Layouts and Too Much Text

One mistake you must avoid is adding a lot of information onto a page. The site will look so cluttered that the users will be confused.

They will be overwhelmed and at the same time unsure of where to direct their gaze. Long paragraphs, an abundance of different colors, plus a lot of images put users off.

A neat arrangement of content consisting of short paragraphs, clear titles, and a good amount of white space facilitates easy reading.

Basic website designing layout directs the attention of the visitors to the essence of the matter and lets them have a pleasant experience.

Poor Mobile Optimization

The sites of many small businesses are not mobile-friendly at all. Actually, this is the major issue that users have to deal with.

Consequently, the writing is so tiny that it cannot be read, the buttons are so hard that they cannot be tapped, or the pages are not displayed properly on the screen.

This hinders the customers’ engagement with the website, and consequently, they leave the site quickly.

Mobile browsing is the dominant method of online access. Lack of mobile responsiveness can lead to less site traffic and sales.

And having it makes sure that all users have the same experience on every device.

Slow Loading Times

When it comes to page loading times, more than just a few seconds usually results in a person leaving the page before it fully loads.

Some of the factors that contribute to the decrease in speed of your site are large images, old-fashioned coding, and poor web hosting.

Slow loading also affects your SERP ranking. A fast site makes users stay longer, view more stuff, and develop a greater trust in your firm.

Weak or Missing Calls-to-Action

Not having distinct CTAs can confuse visitors as to what the next step is. There are certain websites that overlook adding CTAs or employing vague wording that does not assist users.

This situation may result in the loss of potential customers and revenues. Powerful CTAs clearly inform the users about the action to be taken, such as calling, subscribing, or purchasing.

Tips for Small Business Website Design

The following are the website design tips for small business design that you must follow:

Use Consistent Branding

Branding that is consistent leads the customers to keep your firm in mind. The use of the same colors, fonts, Logo, and style throughout your site makes it look PRO and neat.

A coordinated look gives your site a sense of security. This way, it can easily be recognized. If the appearance of different pages varies, visitors might become perplexed.

Branding and web design for small business done well gives a distinct character and helps to get the business noticed while making a lasting relationship with customers based on trust.

Keep Mobile Users in Mind

Most of your users will use your site from their phones. So, these users deserve your main attention.

It is essential that the text is readable, the buttons are large, and the pages load without any delay.

Do not use small menus or layouts that are closely packed. A site friendly to mobile users keeps them satisfied.

Certainly, they would stop being irritated. And it would increase the likelihood they would fill out your contact form or buy stuff from you.

Optimize for Search Engines

SEO is a method of making your site discoverable online. It is advisable to utilize very clear page titles, straightforward headings, and industry-specific keywords.

Besides, your site should load fast. It must be mobile-optimized as well. In addition, the publication of the right content is a good practice.

Excellent SEO practices would increase the number of visitors to your site. That way, you will not have to attract them via ads. Thus, it will become a better strategy in the long term.

Use White Space

White space is considered the unused space surrounding text, pictures, and parts of the site. It also facilitates the viewing of the content and the readability of the pages.

White space or the lack of it is the things that make or break a site. Not having it can make a site cluttered or difficult to navigate.

The use of white space has the advantages of directing attention, helping the reader’s vision, and giving a neat, contemporary style that is PRO and friendly.

Ways to Keep Small Website Design Costs Down

The following are some tips on how to save on small business website design costs:

Use a Clear Site Plan

Planning your website before the UX design process starts saves time and money. A clear site plan avoids extra changes later. When pages and goals are defined early, designers work faster, and costs stay under control.

Write Your Own Content 

Writing your own website content can reduce design costs. Clear and simple text from your side saves time for the web designer small business. It also ensures your message sounds natural and truly represents your business.

Stick to Must-Have Features First 

Focus on only the features you really need at the start. Avoid adding advanced tools too early. You can always upgrade later, which helps keep your initial website design cost lower.

Partner With a Development Agency Early On

Working with a web design company small business from the beginning helps avoid mistakes.

Partnering with a web designing business and getting guidance early on avoids rework and poor decisions. Revisions are costly.

So, not having to do revisions means cost savings. Getting web design service for small business keeps the project on point and results in a better outcome down the line.

4 Best Website Builders for Small Business

The following are the best builders for website design for a small business:

Wix

For those who are not very tech savvy and want a hassle-free site maker, Wix is an excellent option.

It comes with drag and drop features, Pre-made Templates, and built-in features. A small firm can easily create a site that looks PRO without having to deal with any technicalities.

Shopify

Shopify is the highest-rated option for small online product sales stores. It provides a whole range of services, including secure payment processing, managing stock, and tracking orders.

It is all set for an eCommerce Website Design. So starting an online store with it is an easy job.

WordPress 

WordPress is a flexible platform that works for almost any business. It offers thousands of themes and plugins for design and features. It’s best for SEO but needs to be set up with a bit of tech knowledge.

Squarespace 

Squarespace is a name that easily recalls beautiful and modern designs. It is ideal for creative entrepreneurs who consider aesthetics as a priority and the most suitable partner.

It offers attractive templates along with the functionalities required for a blog and a small online store.

Get Started With Artisticore for Your Small Business Website Design

If you are looking to create a PRO, useful, and potent site for your small business, then Artisticore’s web designer for small business is what you need.

We offer Web Design Services for entrepreneurs and people who are starting their local business website design journey.

Artisticore’s team of website designers for small businesses guides you through each and every step.

Our small business website designers help you make the right decisions to create a site that is optimized for mobile phones, attractive to the eye, and able to turn visitors into clients.

We focus on your brand and apply your Brand Identity Design throughout your site.

So, partner with Artisticore and let us give your firm an online presence that allows you to reach wider audiences.

Final Thoughts

That is it for this blog on small business website design folks. We hope that the pointers we gave on web design for local businesses can help you understand why website design and management for small business matters and how you can choose one for your firm. As you know by now, all small firms need a PRO site with a website design company for small business. It is the first thing that clients see. Hence, a neat, responsive, and easy-to-use business to business website design with expert web page designers for small business can change the whole thing.

Website designing in a good way creates a feeling of trust, boosts credibility, and helps in competing with bigger companies while leading the visitors to actions that increase your sales. Moreover, website design services for small business are an investment that will save time and money in the future. So, if you need to partner with web design businesses for a small business web design service, you can do it with Artisticore. We are among the leading website design companies for small business. Artisticore will help you with small business web development so that your site takes your business to the next level.