When you think of a popular brand, the first thing that comes to your mind is its logo. A logo is like a face for a business.

It is how people identify and remember a brand. But if you are going to be getting a logo made for your own brand, you may be asking yourself: how much does a logo cost?

The answer is not that straightforward. That’s because the price of logo design can vary significantly, depending on how you go about it.

The cost of a logo can vary from next to free to paying big bucks. An option that is next to free is if you try to make one on your own.

On the other hand, if you hire a professional design agency, then you will have to pay the big bucks.

That is why we will break down the logo design cost for each option in this blog. This way, you can make an informed decision that is right for your budget.

So, without any further ado, let’s get right into it.

The Importance of Logo Design for a Brand

A logo is much more than just an interesting design. It’s the first point of contact for potential clients interacting with your brand.

Think of it as your brand’s face. The moment when a person looks at your logo, they get the hang of your brand.

A good logo is all about making your brand look professional, reliable, and memorable. For instance, the first time you look at the Nike swoosh, your brain instantly goes, “Oh, that’s Nike.”

You think of the brand without even checking the name. This is how we define a memorable logo. It makes your business remain unique compared to others providing the same service or product.

Whether you are running an eCommerce store or an enterprise, your logo is your brand’s identity. It is a symbol that provides customers with an idea of who you are and why they should remember you.

An Overview of Logo Design Cost

You can expect the logo design price to differ greatly based on the approach you take. Some routes will be quick and cheap.

On the other hand, some ways require more time and money. This, in turn, will provide you with better quality.

Therefore, let’s look at the most common methods. When considering logo design methods, we will look at the average logo design cost, the logo design cost range, and the quality of the methods side by side.

Below is a quick table to evaluate the methods to help you in deciding what will work best for your brand.

Breaking Down Logo Design Cost By Each Method

Logo design can be done in many ways. More so, each one of those methods has different logo design costs and pros and cons.

From DIY to a full agency, there could be considerable variances in costs and in the designer’s respective outcome.

If you break them down, it’s much easier to see what processes you’re budgeting, and which will fit your needs. So let’s look at the most common methods and what they mean for your brand.

Here’s a quick comparison of the cost for logo design methods: 

Method 1: Do It Yourself

Creating your own logo is by far the cheapest way to get things done. That is because you won’t have to pay anyone to do it for you. All that you will need is software and your imagination; that’s it.

While this will save you money, the output and your quality will depend on your skill and on how much time you spend learning.

Below are some commonly used DIY logo design tools.

Adobe Illustrator

Adobe Illustrator is a professional design software package. It is widely used by the top graphic artists in the world.

The great thing about using Adobe Illustrator is that it allows you to create vectors and custom logos of good quality. The major drawback with using Adobe Illustrator is that it is not friendly for beginners.

More so, it requires a rather steep learning curve to be able to execute your creative vision in a precise way. On top of that, it requires a paid subscription. This can be costly to small businesses.

Canva

Canva is one of the best design platforms out there. It is great for beginners to create designs. More so, it comes with pre-made templates and features like drag-and-drop.

It also has a ton of fonts and icons you can choose from. More so, you don’t need any experience to use it.

Also, its free version is more than good enough to create logos without paying for Canva PRO. However, depending on the template that is used, your logo could look like someone else’s.

That is because many people may use that template for their logos as well.

Vectr

Vectr is a free web vector design tool. Like Canva, it is very simple and lightweight. Therefore, it is suitable for a beginner.

Since it is web-based, it does not require you to download a large program on your computer. It is capable of creating basic logos.

However, it does not come with many more advanced features. Therefore, you may not be capable of a more complex or polished design.

Sketch

Sketch is appealing to designers who are looking for professional vector tools at a lower price than Adobe.

It’s great for Mac users as well. That is because it produces clean exports in a number of formats. It is usable for print, but less versatile. However, it has a steeper learning curve than a tool like Canva.

Pros

• Full creative control without handoffs or reliance on anyone else for design decisions. 
• Super cheap since a lot of tools are free or have monthly subscriptions. 
• A really good way to practice and learn the basics of graphic design. 
• An easy option for trying different ideas and concepts.

Cons

• It takes dedication and time to learn how to use the tools in the right way.
• Results may not be as polished as those of an experienced designer.
• Templates can sometimes lead to a lack of originality and creative expression in final designs.
• Some logos may not be able to scale or print properly for branding and graphic design needs.

Method 2: Buy and Personalize a Logo Template

Purchasing and customizing a logo template provides the benefit of a polished look. It is a fast and cheap way to get things done compared to custom design.

You select a ready-made design, edit colors, fonts, and text, and export files. It’s a very useful option for getting attractive graphic assets quickly.

However, logos can get reused across brands. More so, they may sometimes require more edits than you were expecting.

Below are some popular template sources that you can customize to reflect your brand. Just make sure you check file types, pricing, and licensing before you select your template.

Creative Market

Creative Market is a marketplace of thousands of logo templates. These templates are offered by independent designers.

In this market, you will find all sorts of styles. This means you can find modern styles, minimalist, vintage, fun, and whatnot.

Each template is pretty easy to edit. Also, pricing is generally not too expensive. The only downside is that the same brand might also be purchased by someone else.

Adobe Express

Adobe Express has editable logo templates. It is like using a simple online editor that doesn’t require any additional software.

More so, it’s helpful for quick edits or social media file creation. Other than that, it is connected to the Adobe suite as well.

This way, you can easily customize templates. However, you may require a paid Adobe plan if you’re using premium assets or if you need print file formats.

Envato

Envato offers lots of logo templates and design bundles through its marketplace. You can purchase a single template or packs of them. These packs will usually include vector files and mockups.

Some logos are priced cheaply. On the other hand, some are priced as premium. So, quality varies. You must read the license to know what is allowed for commercial use and multiple projects.

Etsy

Etsy sellers provide logo templates and custom design services with a homemade, boutique feel.

Most of the time, the sellers will personalize colors, fonts, and text in the logo at a small cost. Price points vary by designer.

This means some include vector files at no extra cost. On the other hand, others may charge for it.

Therefore, you must check out seller reviews and ask any questions about commercial rights before committing to avoid any surprises.

GraphicRiver

GraphicRiver is part of Envato Market. It allows users to purchase single logo templates without having a subscription.

It’s helpful for single purchases when you need a design quickly. Most of the files come with vector and layer assets.

However, the quality can vary. So, make sure to check the file type and license to ensure you’re getting editable files that are ready for print.

Pros

• Fast results. Choose a template and customize it. You can get a logo fast and cheap.
• A template is often cheaper than hiring a designer. That’s because it reduces hiring costs while still giving a professional jump-off point.
• Many styles can be found with the larger marketplace templates, and some offer bundled templates. This can increase your chances of finding the logo style you like.
• Some templates provide mockups and font usage so you can easily see your branding concepts across social and printed materials.

Cons

• Unoriginal logo risk, since others can use the same template. This can reduce your brand’s originality.
• Customization limits. Big edits require skills in design software. This could take time or extra fees. 
• License rules can vary. Some templates will restrict commercial use. Or, you may need to pay extra for wider rights. 
• Sometimes templates can lack source, and vectors. So, double check that you receive AI, EPS, or SVG files from the seller before purchasing.

Method 3: Use a Logo Maker

A logo maker is one of the easiest, fastest ways to generate a logo. These tools use AI or templates to create a logo. However, it creates a logo that is ready to use in under 10 minutes.

Their intended audience is any startup or small business that needs a simple logo without dedicating a huge amount of time and or money. There are lots of logo makers like Vista Print logo across the web.

More so, they all have varying pricing. Also, their ability to customize your logo and the quality of the design may vary as well. So, choose the logo maker depending on what you need. These

VistaPrint

VistaPrint is known for creating business cards and marketing materials. However, it is a logo maker as well. More so, VistaPrint logo design is super easy. It connects to their print services right away.

This makes Vista Print logo maker super simple to create a logo. You can create a logo and use it immediately on a product at an affordable VistaPrint pricing. However, much like the designs of 99design Vistaprint designs are also pretty simple and generic.

Looka

Looka generates logos based on your specifications using AI. They ask a few questions, then they generate custom logos that you can customize later on.

They also offer full brand kits with social media templates. So, it’s great for start-ups that want both a logo and matching branding.

LOGO.com

LOGO.com is yet another AI-based solution that creates logos within minutes. It is built for ease of use, with tons of templates representing different industries.

You will be able to change the text, font, and color of the logo you choose. If you are an entrepreneur needing a logo quickly and with minimal design effort, this may be the choice for you.

Pros

• Super easy way to have a logo designed in minutes.
• Very cost effective compared to hiring designers or agencies.
• Beginner-friendly tools require no design knowledge.
• Start using logo files instantly for your branding.

Cons

• Logos may lack uniqueness. That’s because many users can access the same template and content. That logo may be used across many businesses. 
• Customization is limited compared to the results from an experienced designer. 
• Most designs may not successfully reflect a brand’s identity or uniqueness. 
• Platforms may limit access to high-resolution or vector files without additional fees.

Method 4: Crowdsource the Design

Crowdsourcing gives you many logo ideas from various designers at the same time. Rather than working just with one designer, you launch a contest that allows designers from all around the world to submit concepts, all at once.

This is great if you are looking for a money logo design for clothing business. So, by going with crowdsourcing, you get more variety. More so, it gives you the option to pick the design that resonates with your brand’s vision and personality.

Here are some crowdsourcing platforms where you can have logo contests:

Crowdspring

Crowdspring allows you to reach designers all over the world. These designers compete with one another by bidding on logo concepts for your project.

You have plenty of various logo designs to select from. And this, my friend, makes it dynamic and fun.

The downside is that when seeing so many options, it can feel overwhelming. Another con to being international is that some of the designs might feel generic or rushed.

DesignCrowd

DesignCrowd is a global marketplace where you can start a logo design contest. After you have set your budget and brief, designers compete to provide different options.

You can work directly with the designers to guide how they revise their designs. They will change the design until you are happy with it. It is a cheap way to refresh your company logo with new perspectives.

99designs

99designs is one of the most recognizable logo contest sites. It has many new and experienced designers.

This gives you access to many designers you would not normally get to work with. The logo design process consists of several design rounds.

More so, you can refine the logo you choose at an affordable 99designs cost. It’s great for companies that want variety and polished logos.

Other than the 99 designs pricing, the 99design.com referral system is a plus, too.

LogoContest.com

LogoContest.com is only for logo design competitions. The site is as simple as it can get. First off, you start by posting your project.

Then, after that, you set a prize. Once you do that, the flood of designs starts coming in. More so, you can request changes, render the designs, and award your favourite one.

This is a great site for companies that want logos without being required to purchase other design or brand identity pricing packages.

DesignHill

DesignHill offers logo contests as well as a variety of other creative services. These include branding services and website design services.

This offers you several options and tends to have better participation. There are also other branding resources available on the site.

There is still the same concern with quality, and you may be wasting even more time shortlisting submissions.

Pros

• Access to dozens of designs from multiple designers from around the globe.
• Budget flexibility because you decide the amount you want to spend on a contest prize
• Ability to collaborate with designers and revise logos based on your feedback.
• Great chance to see fresh, unique, creative ideas tailored to your specific needs.

Cons

• The quality of submissions can vary.
• Time is required to manage lots of submissions. You will have to review all the designs.
• Not all designers who participate in the contests are of the same level.
• Final designs may require refining or editing.

Method 5: Hire a Freelance Logo Designer

The first way to go about designing a logo is by hiring a logo designer. This way, you are working with one designer as opposed to bidding or hiring a company.

Unlike templates or logo makers, logo designers online will create custom designs. They will take your instructions and create logos that fit your brand.

More so, the price of a logo graphic designer can vary. The designer’s price is based on their skill level. But this method gives you a bit more room for flexibility and being original.

Below are some of the best places to find freelance designers.

Fiverr

Fiverr is one of the best places for hiring freelance designers. More so, you can hire them cheaply as well. You can find the prices logo for as low as $5.

More so, you get the entire graphic design price list. Keep in mind that higher quality work is typically going to be more expensive.

You can browse through the designer’s portfolios, ratings, and logo design packages before hiring them. It is useful for businesses with small budgets that just need a rn logo quickly.

Upwork

Upwork allows you to post your project. This way, freelancers can bid on it. Upwork has designers from beginner to pro.

Payment protection is secure. However, it may take time to find the right freelancer. Therefore, you will have to go through several proposals.

Dribbble

Dribbble is like a community of designers. All designers are showing off their portfolios on Dribble. The freelancers here are more skilled and professional.

When you hire a designer, you can either recruit them directly via their contact info or you can create the job in Dribbble’s work with us section.

If you decided to take the first option, you would be paying a much higher logo price compared to freelance sites like Fiverr. However, you will be working with a better talent level.

Freelancer.com

Freelancer.com allows freelance designers to bid for your project. This gives flexibility as you can find designers from all around the world.

After you select “post a job” and fill out your specifics, designers place proposals on our project.

You can see the proposals that the designers have placed. So, you will have to review the proposals. After that, you can decide to hire based on the proposal you like the most.

Also, designers vary in skill level. This means quality will differ, too. So, make sure to review proposals that are both solid and weak.

Pros

• Direct communication with a designer can help create a personalized and customized logo.
• Freelancing can be affordable with flexible pricing options.
• There is enough variety of talent that allows for freedom of choice based on style and skill set.
• You now have an opportunity to build lasting relationships with qualified designers for future needs.

Cons

• Quality is often inconsistent and varied depending on which freelancer you choose.
• You still need to take the time and effort to search, compare and choose a suitable person.
• Higher skilled freelancers can be expensive, making them hard to accommodate with small budgets.
• There is potential for communication errors if you are not clear about instructions and expectations.

Method 6: Hire a Logo Design Agency

The last way to go about designing a logo is by hiring an agency to do it for you. When brands need a logo, hiring a logo design agency is the best way to go about doing things.

When you hire a design agency, you receive a dedicated team of designers. But more so, the team includes strategists and branding pros.

They not only offer you a logo service but also provide branding for your firm. They create a logo that represents your business.

Design firms take a different approach to DIY logo tools or hiring a freelancer, for that matter. Agencies care about your brand identity for the long term.

A design agency also tends to have research, strategy, and revisions included in the logo creation services.

More so, agencies are guaranteed to provide quality work. However, they tend to be on the expensive side. Hiring branding agencies is great for businesses that want more than just a logo.

If you want a comprehensive logo branding package that sets your business apart from your competitors, then getting logo designing service from an agency is the best way to get it done.

Pros

• Teams of professionals produce polished, original, and professional logo designs.
• Logos for brands are based on research, strategy, and brand positioning.
• Quality work that can work for digital or print.
• Agencies offer a total branding package and not just logo packages.

Cons

• More costly than either freelancers or DIY.
• Takes longer because of research and detail in the design phases.
• May not fit into a startup with a strict budget.
• Less flexible because of the set process.

Pricing Factors of a Logo Design

Not everyone has the same price for a logo. That is because the average logo price can vary based on many factors.

From how involved the design process is to the number of revisions you want, each detail has the ability to change the final associated price.

Whether you are aware of these factors or not, it helps you know what you are paying for as well as help avoid surprise fees.

Therefore, let’s look at the main things that impact logo design pricing, which are as follows.

Process of Design

The logo design process varies considerably. This includes everything from sketches or doodles to thorough brand research and deep dives into brainstorming, ideation, and concept rounds. With a lengthy design process, you should expect a higher cost.

Agencies, as part of their business development services, often provide strategy and research. On the other hand, freelancers take a more efficient approach to design.

A structured, deliberate, due diligence approach will make sure your logo design connects with your audience.

Designer’s Skill Level

Beginner designers tend to charge less. On the other hand, a designer with years of experience will cost more.

There are other things at stake, too. This includes the quality, creativity, and originality of the design, depending on the level of skill.

An experienced designer knows what is in fashion and what is not. They know how to create a unique and original logo. More so, they will use the best of two to create the best solution for you.

Picking a professional designer will leave you with fewer revisions. More so, it will give you a better design and a logo that will carry your brand over the long term.

Designer’s Location

Where the designer lives will also affect the logo price. For instance, designers who live in areas with high living expenses charge more logo design cost than designers in a more affordable country.

In today’s world with online services, you can hire anyone, anywhere. However, the price differences are considerable.

Some businesses hire graphic designer for logo locally just for convenience. On the other hand, others hire designers from all over the world for cost savings.

Logo Quality

Good quality logos take time and experience. And that increases logo design cost. A quality logo isn’t just pretty. It is adaptable across platforms, scalable to any size, and easy to remember.

More so, low cost logo designs can start off pretty. But they can disappoint you when you try to scale for a banner or business card. Or you can have printing issues.

It’s important to pay for quality because you want your logo to enhance your professional branding and brand awareness in the long term.

Level of Customization

The more original the logo design is, the more expensive it is going to be. It is as simple as that. Fully custom designs will require more research.

They will require unique, identifiable symbols and, lastly, more work. Templates and AI logos tend to be cheaper. But they don’t possess original values.

If you want a unique brand identity that clearly communicates your values to your target audience, you should be looking into customisation.

Revision Procedure

Revisions are part of the design process for logos. However, the number of revisions included will affect the logo design cost.

A few designers offer unlimited revisions. On the other hand, other designers charge after three or four turns. Good communication may also be able to restrict the number of revisions.

But if you need 10 changes to your logo back and forth, it will cost you more. That is why it is a must to discuss the revision policy upfront.

File Formats and Deliverables

Professional designers will usually give you different file types, including PNG, SVG, PDF, and other formats for Adobe.

These files enable you to apply your logo in print, digital, and merchandise delivery forms.. For example, a basic package may contain a standard set of files.

On the other hand, a premium package may even have a complete package of brand kit files. Generally, the more items deliverable in need, the higher the total will be.

Timeline and Urgency

If your timeline is limited and you are looking for a logo from a designer, expect to pay a rush fee.

More limited timelines require the designer to prioritize that project and not others in their schedule.

Having the flexibility of time typically allows the designer to consider, create, revise, and produce thoughtful and polished work with the standard price.

Keep in mind that a tight timeline will impact the logo design cost. This way, it is advantageous to pre-plan when possible. You avoid spending extra on logo design cost by doing this. Professional designers provide multiple file formats like PNG, SVG, PDF, and AI files.

These allow you to use your logo across print, digital, and merchandise. Basic packages may offer limited files, while premium packages include complete brand kits.

The more deliverables you need, the higher the final logo design cost will be.

Freelance Designer vs Design Agency: Choosing The Right Option

Logo design can be a difficult decision between logo design freelance designers, design agencies, and more.

Each method has its pros and cons depending on your budget, needs, and future plans. Freelance logo design cost tends to be less expensive and more flexible.

However, the quality can differ greatly. Agencies that offer logo and branding services have a crew of trained specialists to help produce polished work. But they tend to be far more expensive.

You have to think about whether you just want a simple, cheap logo or the whole package to support your business for many years to come.

For the former, you can go with freelance logo designers. But if you want to create a logo for the long run, then choose logo branding services from an agency.

Keep in mind that the branding package pricing will be higher compared to a freelance price logo.

To make this process easier for you, I’ve made a simple outline of the different methods, their price ranges, and in which cases they would work best for you

Get Started With Artisticore for Your Logo Design

If you’re ready to give your brand a professional look, Artisticore is here to help. We offer Logo Design and Branding Services to create brand identities that last.

Our custom logo design agency has a team of creative designers. We make the best logos at an affordable design cost.

No matter if you are a startup with a tight budget or an established firm looking for a fresh look for your identity, we have got you covered.

We will build a logo that conveys your story and resonates with your people. We provide affordable logo design services to create logos by combining creativity with strategy.

Artisticore wants to create a logo for you that is memorable and stands out to all on every platform. We don’t pull it off the shelf at Artisticore.

Neither do we slap together quick-fixes. Each logo that we create is crafted with attention and perfection. We create logos with uniqueness, so that they have a lasting impact.

So, if you are ready to create a logo that speaks for you, partner with Artisticore and let us do the heavy lifting for you.

Final Thoughts

And that’s it for our blog on logo design cost. We covered the various routes to get a logo, what determines the logo cost, and whether you should go with a freelancer or an agency. I hope this blog has helped you give an idea of where to start. Keep in mind that a logo is not just an image. It is what your audience will associate with your brand.

The colors, shapes, and style all convey information about who you are. If you’re looking for a logo design that represents your brand’s story, Artisticore can help you out. They are a logo designing agency that offers branding logo design services to create logos that are original, creative, and represent your brand. With Artisticore, you can have a logo that makes your brand memorable.