In order to understand why you should invest in a professional logo design. First, you need to know what a logo design is.
Professional Logo Design
Logos are symbols that are made up of text and images. A professional logo design helps the audience to identify a brand. Depending on the type of logo a person chooses, it consists of a brandmark or symbol and a logotype. In some logos, you can also add a tagline but it’s not mandatory. A good logo plays a key role in representing the purpose of a company and its brand value. Likewise, it’s all about creating a perfect and eye-catching visual brand mark for an organization. A logo acts as the “face” of a brand.
Elements of Professional Logo Design
Once you understand what a logo design is. Then comes the question of what actually it is made of. You may think of some spices, stardust, or chocolate chips, but sadly that’s not the case. To create a logo that is effective and relevant to your brand, you need to know the elements of design.
The first and basic rule of branding is to use your logo almost everywhere. A company’s logo should be placed wherever your brand, company, or product is being represented. In websites, add your logo at the top to make it more prominent. Additionally, include the logo in your branded business card. It’s the most effective way to be recognizable and remembered by customers. Whenever creating a marketing tool or material like newsletters, product packaging, brochures, ads, or social media posts, add your logo for credibility and gaining attention. For presentations, include a clear indication of the brand you represent, symbolized by your logo.
Why You Should Invest In A Professional Logo Design?
The success of a logo highly depends on the factor of who designs it. Hiring a professional logo designer has countless benefits especially for small businesses. But always make sure to check their previous work to decide if you like their work or not. Designers with a large and perfect-looking portfolio of logo design examples are ideal. Their portfolio helps you to be confident of their ability to design a good logo for you. Once you have hired a professional logo designer, trust them with their work.
To prove our point of why you should invest in a professional logo designer, we have gathered a few reasons. Let’s take a look at these reasons to make up your mind if it’s the right choice.
1. The First Impression Counts
According to research, 65% of the population are visual learners. For the purpose of effective branding, you have to gain every possible benefit from this fact. The first impression of a brand is all based on small details like design, logo, etc. A professional logo design cost is higher than an intermediate-level one. But in business costs, a logo is something worth the money. It’s not your brand or its services or products that influence the first and genuine impression of a consumer. Instead, it’s the logo that does all the work for you.
Potential customers are more likely to do business with you if you succeed in maintaining a good first impression. A well-designed logo and brand design indicate professionalism. It conveys the message that your brand is maintained and not all over the place. Since it only takes 7 seconds to form an overall impression of a brand, it is important to design a logo that sums up your brand’s personality. If they are convinced with the first look of your profile then they will decide to contact you.
A professional logo design helps you to stand out from the crowd and capture customer’s interest in no time. It shows who you are as a brand, what you do, and your purpose. Professional Logo design plays a key role in identifying and giving your brand a unique identity. The need for a professional logo design makes complete sense to reflect a professional style and target the audience. A good logo design is all that you need to hook a potential customer.
For instance, if you are looking for a law company, and you find one with a low-budget logo that is pixelized. Will you prefer to work with them? Or develop an impression of a successful company that you can trust? Or imagine that you own a clothing brand, if your logo looks good and professional, customers will believe your products are too. But if not, there are fewer chances of gaining potential customers. So, keep this in mind.
2. It’s More Than Just Having A Good Idea
In a single day, a person interacts with hundreds of brands through mobile activities or in personal. Brands only get a millisecond to stand out and catch a viewer’s attention. A professional logo design helps a business to be remembered in the coming times. While promoting your business, products, or blog.
Creating any logotype has its own flow and procedure. It’s not just about having a good idea and implementing it in your professional logo design. Then, you’re done. There is much more to it. When creating a design, a professional logo designer keeps several elements in consideration. They deal with these fundamental elements to get the best professional logo design for you. Some of them are values, target market, competition, brand mission, and setting the right visual composition such as correct color selection, optical balance, etc. This whole process helps to ensure that your logo is unique and holds its own against other competition.
With enough research, they are able to identify trends in your industry. Using your “good idea”, professional logo designers create a perfect and attention-grabbing design that reflects your brand. Since everything starts from scratch, there is no chance that someone can complain about stealing their design or elements of it. By working with a professional logo designer, you not only get an aesthetically pleasing design but also one that incorporates your brand’s benefits. You get a whole brand guide with defined brand standards and material consistency.
To conclude, two heads are always better than one. So, try to collaborate and conceptualize to come up with a unique idea.
3. Build Trust And Loyalty
Starting a new business and maintaining it can be a real challenge. But for beginners every small detail matters. When a person comes across your brand, the first thing they notice is the appearance. Believe me when I say this. If your visual appearance is not good, they are more likely to leave the page in seconds. No matter if your product or service is beyond perfection. By failing at the first crucial step of making an impression, you ruin the whole customer experience.
A brand with a professional logo design as a part of its visual identity immediately generates the trust of the customer. With a strong brand identity, you can encourage viewers to know more about your brand, and its product or services. Consistent branding gives a brand a professional, organized, and polished look. A professional logo design reflects the quality of your business. These efforts enable you to generate more sales, traffic, and solid associations.
Over time, you can also build loyalty with your customers. This will happen when your business grows and gain more potential customers. Consumers have high expectations of the brand they choose to support. A satisfied customer can turn into a regular one by only offering a great customer experience. You can only keep up with this by providing quality web design, logo, and service.
There is no magical formula to creating the best professional logo design for your brand. In every other industry, there is a different logo design being most trusted. There are no significant differences in these designs. As a matter of fact and research, different designs work for different industries. To build a logo that fulfills all these purposes, it is necessary to know what will work for you. Hence, it is important to hire a professional logo designer.
Logo designed by yourself using any free logo design templates or so-called best free logo makers are a bad idea. Why? Because these logos are not created with any planning and research. Even if you succeed in creating one, they won’t last long. You can’t rely your whole brand on such a poorly design logo. This is why hiring a professional logo designer is recommended.
These logo designers create a logo after endless research. They research your industry, the brand’s value and aim, and what the audience wants to see. Not only their professional logo designs are created based on research but also according to the latest trends. It is one of the important parts of a designer’s role. The final product that you get will last for a long time. You won’t have to worry about rebranding after every few years. And it’s surely not one of the things you had imagined doing in the future.
No one wants to give their brand a face-lift every few years. Firstly, it’s a long and tiring process. And at many times, it is also not needed. By doing this, you can lose trust with your audience. It will give your company an indecisive and unprofessional look from a viewer’s perspective. Rebranding is never an option to go for if your first-time design wasn’t strong enough.
A professionally designed logo will save your company from having to rebrand, time to time. If you are starting a new business, then you need to invest in hiring a professional logo designer. It’s not only worthwhile but also a long-term investment. If you get this right on the first go, then it will last throughout the years.
There are loads of benefits of investing in a professional logo design. Apart from the market research and concept design, there are plenty of others. Not a lot of people know about the formatting concept. You can’t use the same logo file for multiple purposes. The logo file you use for a business card or site’s logo isn’t a universal logo file. The professional logo design will remain the same, but you will need a different file for a t-shirt, presentation, brochures, etc.
Different types of print and media mediums require a different version of your logo. For example, it requires high-resolution EPS to get high-quality signs. While a 2×2, 150dpi.jpg is enough for a small logo on a business card. The files include different file formats of your logo, such as mono, vertical, horizontal, and full-color variations and specific files for CMYK printing or web use. To understand and get the most out of these, develop a good, friendly relationship with your designer. They will recommend which asset you will need for what application.
By investing in a professional logo design, the designer himself will send you all types of files one needs for web use and printing. Without the ideal type of files for any specific purpose, your logo will be pixelated or blurry. There are also the chances of variations of colors in your printed materials.
Most professional designers work in Adobe Illustrator. Mainly because it allows the graphics to be vectorized. Vectorized graphics mean that any geometric shapes in your design will be automatically adjusted while resizing. Designers avoid Canva or any other online design tool, as you will not get the right files because of fewer design options.
Professional Logo Design Reference
To support and prove this recommendation let’s go over some examples. Coca-Cola, the world’s most famous brand for years, haven’t changed their logo from the very first time. They only change the look of their logo according to the latest trends. While the basic and original design remains the same. Read more about visual marketing and job hunting.
Hope with these points you are able to see the value in a professional logo design. According to research, people who don’t invest in a professional logo design tend to spend 10 times more on the payroll. So, it’s clearly a long-term investment and beneficial for your brand.
Artisticore understands and recognizes the necessity of a professional logo design. No matter if your company is professional, fun, or serious, we can help you to convey your culture with a custom professional logo design. With the help of only one logo, we can represent the value of what your brand offer. Check out our latest blog post.