To convert your visitors into leads, you need to have a visually appealing landing page optimization. This page plays a key role in increasing your conversion rates and attracting more prospects. We assure you this one guide will not be overwhelming or boring. As a majority of the other posts or guides are.
After detailed research and gathering all the information from our expert team, we have created a landing page optimization guide. That is not only going to be easy to digest. But also entertaining at the same time.
So, without any further ado, let’s dive straight in.
What Is Landing Page Optimization?
First, let us understand what landing page optimization is. This is a webpage that shows up whenever a prospective customer clicks on a link. This specific link is a result of a search engine optimization or an advertisement. For the user’s convenience, this landing page optimization includes all the relevant content and information to the advertisement. Essentially, the webpage needs to be made more attractive to the target audience for effective lead generation. And this can only be done with landing page optimization.
Now, coming to the main part, why you are actually here. A landing page optimization is a process of improving and enhancing every single element of your landing page. Solely, the purpose of this procedure is to increase conversions. It is a subset of conversion rate optimization. Additionally, also involves using different methods such as A/B testing to improve the conversion goals of a given landing page optimization. However, instead of redesigning the whole page from scratch, you just use some data and anecdotal evidence.
The best part of landing page optimization is that you can collect information, way before your page goes live. With the help of surveys, you will be able to understand what your audience actually expects and likes. To keep in mind, it’s not possible to create the perfect landing page on your first go. But instead, you push the page live. And then gradually make changes as you analyze the data and observe the conversion rate.
Two Effective Types Of Landing Pages
If we were to name any type of landing page optimization that guarantees to increase conversions. Then these two types of landing pages will be on the top of our list.
1. Lead Capture Page
One of the most common and effective types of landing pages is the lead capture page. Majorly, they are used to gather a user’s contact information. Including, their name, email address, and contact information. This type of page consists of a form for the customers to submit their personal information. Commonly, in exchange for some sort of offer or deal. It’s your go-to type of landing page optimization if you are just looking to build your email list.
2. Click-Through Landing Page
However, if you are looking for a simple one, then opt for a click-through landing page optimization. This type of landing page optimization provides all the details about a service, product, or offer. And also, all of its benefits in such a way that it convinces a prospect to make a purchase. More importantly, this landing page optimization provides value to the viewers. Without forcing them in, with a “Buy Now” button before they are even ready.
Landing Page Best Practices To Improve Your Conversions
The purpose behind landing page optimizing your landing page is mainly to enhance the user experience. With different experiments and test methods, it measures the effect on the page’s conversion rate.
Always approach your landing page optimization using the best practices and strong data. The whole process starts the very first minute you begin designing the page. But it lasts for a long time after the page goes live. Whenever designing your landing page optimization for conversions and lead generation, there are a few guidelines you should consider to achieve optimal success.
1. Maintain A Habit of A/B Testing
It’s an obvious fact that the more A/B tests you run, the more accurate your data becomes. You can take your LPO a step further with A/B testing your landing page optimization. But be smart about it. As the traffic on your landing page increases, test certain elements. This will help you to see how these elements can boost your conversion rates. Every single A/B test should include a change to one variant, such as your CTA.
2. Simplify Your Landing Page
A simple and minimalistic design never goes out of style. You can never go wrong with a simple design. And more importantly, the days of cluttered landing pages are long gone. Not only it minimizes the elements of your landing page optimization. But also improves its functionality. Try to keep your layout as clean and minimal as possible. Keep it straight to the point. Avoid excessive use of elements and content.
At first, it may seem counterintuitive. But it allows you to get rid of the visual clutter. This will play a key role in drawing all the viewer’s attention to the real prize i.e., your call to action. For this purpose, just stick to one concept.
3. Try Contrasting Colors
To create the best landing pages of all time, make great use of contrast. Particularly, this best practice applies to your call-to-action buttons. It’s not necessarily about the color of your CTA, but rather the contrast. The CTA buttons on your landing page optimization should stand out, no matter what. For this purpose, use textured background, your brand colors, and a great amount of negative space. However, don’t treat them as if they are on a separate website.
4. Make Your Call-To-Action And Offers Clear
As said by a marketing expert, “Good marketing makes the company look smart, but a great one makes the customer feel smart.” If you are really willing to boost your conversion rates, implement these wise words to your landing page optimization strategy. The motive of your optimization strategy should be to make your customers experience positive emotions. You want your users to feel appreciated and excited.
A landing page optimization should only include a CTA that aligns with your offer. Try not to add any extraneous offers. Just clearly state what you want your users to do. Additionally, don’t bait and switch. As it ruins the whole impression of your brand.
5. Optimize For SEO
For the purpose of short-term campaigns, SEO doesn’t really matter. But, if you are using a landing page for long-term projects, then you may want to treat it as a priority. Like any other page of your website, these also need to be search engine optimized.
It’s quite simple to SEO a landing page. All you have to do is use keywords in your URL, title, and meta description. Also try to use keywords and semantics in your landing page content, too. Because you need to let search engines know what your page is about.
6. Add Social Proof To Your Landing Page
People tend to buy more from the brands that they trust. And personally speaking, I’m a big fan of social proof. It helps the audience to know that other people have used a brand’s product or services. Make sure to display some sort of proof that tells that you are a legitimate business. This can be done by adding actual testimonials or the list of clients you’ve worked with.