It’s a piece of cake for any designer to create a simple, fresh user experience design. But only an expert UX designer has the ability to craft a final product that delivers a great user experience. Having a gorgeous design that catches the viewer’s attention at just one glance is pretty useless. When, in reality, your product is just not even easy to use.
Commonly, issues related to user experience arise in both analog and electronic forms. Whether it is a business website or a tangible product. As a matter of fact, every company aims to improvise the overall product experience. And delivering a great quality service for maximum customer satisfaction. This is why they use various tricks and techniques to improve the user experience. Likewise, an easy-to-use website or app can become an instant hit. In like manner, it is highly recommended not to compromise the user experience.
All things considered, it is critical to the success or failure of a product in the market. Oftentimes, user experience is mistaken as the same thing as usability. Indeed, it is true to some extent. Because user experience as a discipline initially starts with usability. But, with time passing by, it has grown to assist more than that. Equally important, one must pay attention to all the aspects of the user experience. In order to develop and deliver successful products to the market.
For your convenience, we have identified 7 factors that influence usability and user experience. Along with some great examples for better understanding.
You must be wondering what the word “useful” means in the context of user experience. Basically, it is all about how a specific product can solve user experience issues. These issues include a broad range of tasks. Not just the unpleasant and cumbersome ones. Apparently, there is a higher chance of useful features succeeding. Particularly when compared with something unnecessary. In simple words, it’s the necessity of great quality product designs. Along with the content being up-to-date and as clear as possible to fulfill the user’s needs.
One good example is a useful feature like client reviews. As it shows the potential customers appropriate information about a particular product.
While a bad example is to add pop-up ads that display right when the user accesses your site. Additionally, auto-playing videos are a big no. Mainly because they can be extremely distracting and takes more time to process.
Consider taking a look at your website or application from a different perspective. Like you are seeing your product for the very first time. Now, answer a simple question, how usable is it at all? Every website on the internet must be easy to use and offers a great user experience. While ensuring that users can achieve their goals intuitively, efficiently, and effectively. For this purpose, professional designers must ensure that each feature and option can be easily used.
An example of this factor is the misuse of toast messages. It’s crucial never to display toast messages on top of buttons. Mainly because this one slight mistake leads to unwanted clicks and actions.
Findability is one of the vital factors in the user experience of a large number of products. It refers to the idea of how a product must be easy to find. In the case of digital and information products, their content must be easy to find too. As a matter of fact, the more steps it takes to get something done. The more a user is going to feel pestered.
Simply put, if one can’t find a product, one will not buy it. And it’s true for all potential users of a product. Given that it is important to display all the necessary information to the users in a convenient way.
A bad example that is used quite often by companies is splitting the user journey into various stages. It’s a complete waste of time when it could have been achieved in just one go.
In today’s world, users never give you a second chance to fool them. A big reason why is that there are plenty of options in nearly every field to find a credible product provider.
Credibility refers to the ability of a user to trust in a specific product that you are providing. Without trust, consumers will never buy a product or avail of any service from you. Basically, a credible brand presents honest facts and information. Refraining from anything incorrect and false claims.
One great and quite obvious example is user reviews on a platform, website, or app. These reviews on a website should be credible and honest. Instead of fake ones to paint a good picture of your brand.
For any product, self-presentation is literally everything. While creating something usable, credible, and useful, make sure that it is desirable too. Desirable translates into your website or app being used. And being highly appreciated by a user because they found it extremely well-made. Some of the factors that contribute to the desirability of a site or app are aesthetics, design, branding, and identity. For best results, it is recommended to put efforts into creating a well-planned design. In order to help expand its reach.
This one factor of user experience is often overlooked. And the majority of the time, ignored. Clearly, a piece of information intended for everyone should be easily accessed by everyone. It’s just as simple as that. When planning design, never leave behind people with limited capabilities. Adopting an accessible user experience elevates your brand reputation and shows that you care about everyone.
Once considering all the above factors, we must not miss out on delivering value. Almost everything is designed. But only a few things are designed well. A great user experience translates to a higher value in the design of a product. The final design of a product must be of excellent quality and one that has never been seen before by a user. In order to enhance the product’s value.
The success of any product doesn’t only rely on its usability and utility. There are a lot of different factors that go into it to present a final product that wins the hearts of customers. Overall, products which are highly usable, useful, accessible, credible, valuable, findable, desirable, and user experience are much more likely to flourish in the market. Check out our latest blog post.