The Correct and Efficient Use Of Pastel Colors

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The Correct and Efficient Use Of Pastel Colors

Lavender, mint, lemon, and pistachio are as delicious as they are gelato or ice-cream flavors. With time, professional graphic designers are bringing back these often-neglected colors. To add vitality and freshness to their creative designs and grab the viewer’s attention in a few seconds with pastel colors.

In order to truly appreciate the beauty of pastel colors and their importance in the design world. There is no need for one to be a color-theory connoisseur. If you ask me, I think it’s a pretty natural thing. And anyone can understand what I am saying by having a look at any pastel color.

Now, for a clearer picture, just imagine a simple image in your head. For instance, a summer holiday, happy thoughts, and a cycle ride down the street. A street full of captivating historical buildings, all of them particularly painted in the most calming pastel colors. I can guarantee you that you will feel relaxed on so many new levels. Although they may not even be a part of a delicate design. But still managed to make a strong first impression on the viewers. Lastly, just imagine how much of a strong impact these colors will have if used in ad visuals or any other marketing campaign assets.

Before diving into understanding the correct use of pastel colors. Let us first have a clear understanding of what they actually are.

What Are Pastel Colors?

What are pastel colors

In general, pastels can be said to be the most soothing colors in the color palette. It’s quite common to hear pastel colors be defined as being “washed out” or “paler.” Mainly because they are the softer version of primary and secondary colors. And can be obtained easily by adding white to the original color.

Basically, the more white you add to the original color, the more muted, paler, and softer it becomes. However, this addition of white doesn’t minimize the overall impact of the color. No matter what, you will always get a mild color. That keeps its power intact due to the fact of being a pure hue from the initial stage. But still, it offers a great opportunity of creating several different versions of pastel color palettes. Particularly for one’s design without the fear of negatively impacting the viewer. On the other hand, it’s a completely different case with bright color palettes. In order to use them effectively, you need to have a clear understanding of color theory.

How To Use Pastel Colors

How To Use Pastel Color

Apart from the fact that pastel colors always have a positive impact on the viewers. There are loads of other reasons why one should opt for pastel colors. And the versatility of these colors allows one to use them in countless ways. Because to put it simply, you can never go wrong with pastel colors. Not only do they have a wide range of uses in the aspect of graphic design. But also, there are many other fields where you can make use of them.

Let’s skim through a few of those and how you can effectively incorporate pastel colors in them.

1. Pastel Colors in Graphic Design

As you already know by now, that pastel colors have a muted appearance. This is why you can use them extensively without fearing overwhelming your audience. 

Just Pastels

With that being said, in graphic designs, you can create endless designs by just using pastel colors. And still be able to gain every single person’s attention in just a few seconds. If you are willing to, you can go all the way in your designs with pastels only.

With A Touch Of Accent Colors

However, if you don’t want to use pastel colors only and want to add a little “oomph” to your design with other colors. Then your go-to will be accent colors. One of the colors with which pastel tones work wonderfully in combination. Additionally, using these darker colors will also help to highlight a specific message or element. Another option is to pair pastels with soft metallics.

2. Website Backgrounds

Website background

One of the biggest parts of your website is its background. This is the main reason why it is the best place to use pastels on a site. Because of its warm, soft, and inviting look. The major benefit of picking a pastel color background is that it makes it simple and easy to add elements. Without giving it a cluttered or overcrowded look.

You can choose a single pastel color, complementary pastel colors, or go for a monochromatic look. For best results, complete the look of your website by pairing it with a great typography style and all the other visuals.

3. Typography

Majorly due to its muted appearance, you can think of going a little bolder with your other design choices. This leads us to the use of flashy typography. Pretty sure that at least once, you had this thought in the back of your mind. But you didn’t proceed further because it was too much. Well, with pastel colors, you can create a perfect harmony with the strong presence of decorative typography.

4. Logos

Logos represent your whole brand, its product or services, and your brand’s purpose. However, before thinking of using pastel colors in your logo, analyze if it fits your brand’s aesthetic. If it does, then you can go ahead with the logo. Firstly, you can use pastel tones in contrast with a bright color. Secondly, you can also create a great combination of soft colors.

5. Packaging

Pastel colors have massively and rapidly made their way into packaging aesthetics. But mostly in the feminine products, cosmetics, perfumes, fashion, and baby clothing industries. Clearly, this is because of their gentle, light, and inviting look.


Pastels easily go with anything and everything. So, no such question exists of what is the correct use of pastel colors. Without any further ado, make the most out of the powerful effect they have on people. If you are looking for a Professional Graphic Designer Near You, contact us today.