Running a small business is not exactly a walk in the park, for most people require years of hard work to scale their small business into something big. And not only hard work, but to run a successful small business, you also need to devote a sizeable percentage of your budget. This budget helps with all kinds of things, such as workforce, production, and inventory; however, marketing benefits every business with a solid budget. It is one thing that lets people know that your business exists, and public exposure can do wonders for a striving small business.
One of the most important aspects of marketing is visuals. For customers, visuals often result in better retention of information, and the more information they consume about your business, the more comfortable they become. It is also said that relevant visuals also make people remember things more effectively, and from a business point of view, this is one of the best things for a business.
There are different ways and numerous marketing strategies to incorporate visuals in a small business; however, nothing grabs the audience’s attention like an artistic logo. A logo is crucial for a small business to instantly make a strong first impression; it is the foundation of your brand identity and one thing that separates you from other businesses. As we mentioned earlier, visuals are highly important for building trust, and in the same way, a well-designed logo tells your clients that you are professional and builds their trust in your business.
Since most logos are simple, many people believe they are unimportant, or their anatomy does not hold any value; however, it is completely wrong to think like that. For example, if you look at the Nike logo, it is nothing but a tick or swoosh that helps people connect with Nike and stay loyal to it. As we said, logos have huge importance for all kinds of businesses, which is why we will look at the anatomy of a well-designed logo and all the parts that fit perfectly.
The entire composition of a logo is of huge importance for a small business because every part of a logo has a separate meaning and has its specific purpose.
A logo mark is one of the most prominent parts of a logo; it is a picture, an icon design, or a graphical representation of your business. Successful businesses pay special attention to this part of the logo because a pictorial representation of the business encapsulates the audience. Different things in this tiny representation grab the viewer’s attention, including color theory, design principles, symbolism, and shape. Logo marks hold such importance that numerous businesses have nothing but a logo mark in their logo.
Different brands and businesses use different logo marks; for example, some brands, such as Adidas, use organic shapes and geometry, whereas others, such as McDonald’s, use a decorative version of their initial letter.
After the logo mark, the other most important part of a logo’s anatomy is the wordmark, which displays the text part of the brand name. Some designers consider the wordmark as important as the logo mark because countless worldwide logos do not have a logo mark and only consist of the full brand name. Since a wordmark consists of text, it is crucial that the text is readable and looks professional. You should incorporate the text in a logo to be readable across different distances and sizes.
Font plays a massive role in the wordmark because you can base your font style on advertising. Different font styles give different vibes. For example, if you want your brand to give off a casual vibe, you can opt for hand-lettering styles. Skillful designers also find creative ways to incorporate graphical elements in fonts; one such example is the smile on Amazon’s logo.
It is a scientific fact that humans are naturally drawn to colors; since childhood, we have started getting attracted to colors, and a specific color has become our favorite. It is easy to connect based on colors, which is why colorful logo design is often highly recommended.
It is said that colors play a huge role in brand recognition; for example, almost everyone globally recognizes Pepsi because of its distinctive blue, red and white color palette. According to different studies, it is also proven that around 85% of consumers buy a particular product because of its color, which is why it is very important to incorporate colors in an ideal logo for a small business.
For a small business to be successful, the colors in the logo must have a meaningful impact; colors in logos are mostly chosen based on their psychological impact on the human mind. Apart from that, the colors in a logo also depend on the geographical region of the business and the gender it targets.
After the wordmark, the secondary text portion of a logo is a tagline; taglines are often catchy word phrases that tell more about the business and what it stands for. A tagline in a logo is often designed in smaller and thinner texts because the wordmark is of higher priority. Unlike the wordmark, taglines are often changed with different marketing strategies, and in some cases, taglines are omitted from the logo. However, it is not recommended for a small business to omit the tagline because, to gain more recognition, a small-scale business can use all the help it can get.
For a small, the logo designer must be highly skilled; a designer who knows how to play with negative space can do wonders for a logo. The negative space could make a logo feel like magic on canvas if incorporated efficiently.
In the anatomy of an ideal logo, the background plays a major role. This background could be anything, such as texture, image, or color. The background in a logo is set after the logo is designed because most logos are designed with a transparent background, and after that, the designers decide what kind of background suits the best.
A special thing about the background of a logo is that there isn’t a fixed background for any logo; mostly, you would find more than one background for a well-designed logo. This is because logos are mostly printed on t-shirts, websites, posters, and letterheads, and each canvas requires a different background for the logo to be more prominent.
You would design an ideal logo for a small business to look exceptional with almost any background. Indeed, the designer could not plan the background where a logo might appear ahead of time, but a skilled designer can design it to look ideal on most backgrounds.
To make a small business successful, the logo should be exquisite. To make a logo extraordinary, you must focus on the details because, as they say, the devil is in the details. By flaunting your attention to detail, you can reinforce the luxury of a logo and tell the story you want to tell about your business without uttering a word.
Contact us today for a Logo & Graphic Design Consultation.