Let’s provide an answer to the most asked question of our clients. What is guest blogging? It refers to writing a blog post and then publishing it on someone else’s website or blog. The word “guest blogging” is used because the writer is posting their content on someone else’s blog. Otherwise, it’s just called a “post”.
For someone who is in the market for powerful backlinks and targeted traffic. Guest blogging should be at the top of their mind. They are valuable tools for marketing to build a reputation in the industry. Because of many reasons like occupying branded search results or getting your brand mentioned. Additionally, it’s a gateway to attracting new customers, increase subscribers, grow your online audience, higher ranking on search engines, building relationships with other niche influencers, and quality website visitors.
However, it’s not as easy as it sounds. But if you get it right, it can be of great benefit. In order to succeed in guest blogging, you need to know a few basics. First and foremost, guest blogging should be well written. Search engines are starting to become picky and so are the people. As people only want to read content to get maximum value. Stick to your topic and avoid any irrelevant content. Encourage your audience to share your post on social media. It will increase readership. Only add outbound links that are helpful and related to your content. Lastly, never post on a site that posts a large number of guest content. Because these links are pretty much useless.
Writing a guest blogging is no big deal. Absolutely, any person can write it. But writing a good one that goes viral is the catch. It’s not necessary for your guest blogging to go viral. But at least it needs to be helpful, relevant, and well-written to generate traffic and link juice with time.
Any good guest blogging is on-topic, relevant, full of information, and can be of various lengths. There is no definite limit to the length of guest blogging. It can be anywhere between 500 to 1000 words. But some people prefer for it to be longer. Around 2000 to 2500 words. Regardless, you can choose according to your own preference. And of course, the criteria of the guest blogging site.
Data shows that the more content you produce, the more odds you have for a high position in Google results. Surely, it is also possible if you have quality content. For this reason, it’s worth it to hire a professional writer. Ensure that the posting is consistent, at least once a week. Because it will only prove to be beneficial with constant efforts.
Once you are fully prepared to start guest blogging, it’s time to take things to the next step. The first thing to do is to find guest blogging opportunities. Not just any opportunities but the good ones. Your goal is to find blogs that fit the following criteria.
Your go-to is google searches. As they are the most common option for searching for guest blogging opportunities. Use any keyword searches to find blogs that accept guest posts. Just replace the first word with your industry. For example, industry “guest post”, industry “guest blogging guidelines”, industry “submit a guest post”, industry “accepting guest posts”, etc. These searches will lead you to many guest blogging post guideline pages.
If you read blogs in your industry, then you have probably come across some prolific guest bloggers. These are the names that repeatedly pop up in guest blogs. All you have to do is search for the name of that prolific guest blogger with “guest post by”. It will show you all the websites where these bloggers have posted. These sites will be a golden opportunity for you too.
An added bonus will be if you personally know a guest blogger in your industry. This way, they can make an introduction for you to other owners of blogs.
The majority of bloggers and guest posters share their latest guest posts on social media platforms. You can also search for the keyword “guest post” to get the latest updates about guest posts in your industry. Follow the links to check which blogs are accepting guest posts.
Never jump into contacting the blogs right after finding guest blogging opportunities. It’s not the best thing to do. Always prepare for it first. There are a few things you need to do before you pitch a guest blogging post.
Before pitching a guest blogging post, do your homework. The key is to get to know your target blog’s content. You don’t only need to know that they have content about the keyword you searched for. But even more about the content they are posting on their site. For instance:
In order to get your guest post accepted, make sure to choose the right topic. Your topic should be unique and relevant at the same time. It should be convincing enough that even a glance of the blog owner on the topic, gets you immediately accepted. For your convenience, you can check out Digg to see which blog posts have received the maximum number of votes.
Before pitching for a guest blogging, you may want to get recognized by the blog owner. It will increase your chances of getting your guest post accepted. You can contact them for a query, or comment on their latest posts, for a week or so. Bonus points for sharing their posts on your social media platforms. By just doing all of the above, you won’t be a complete stranger to them.
While pitching a guest blog post to another blog owner, try to follow some of these absolute musts. The first and the most important one is to carefully read the guidelines. If they are applicable, then follow them strictly. As even a slight mistake can get you rejected. Personalize your email, to get their attention. It is one of the biggest turns off for guest blog owners. Instead of starting your email with ‘Hi’ or ‘Dear Sir’, use the name of the owner of the blog. Even if you are a business owner, you might want to introduce yourself as a blogger. Because some blog owners only allow other bloggers to submit guest blogging on their site. Also, feel free to add links to posts that you have published elsewhere.
Guest blogging isn’t a one-way street. If you are planning to, you can turn it into a two-way street. Maintaining your own blog while guest blogging on others can be quite a task. You can always open an invitation for the blog you wrote to write a guest post for you too. It will keep your content fresh and gain perspective on your audience. Additionally, you will also get new readers from your guest blogger’s community. There is literally nothing to lose in this situation. Read more about digital presence and branding services.
Guest blogging is a great opportunity to enhance the success of your blogs. But to get a spot for a guest blog, you have to send engaging pitches. These pitches should show your worth and value. However, if you are looking for a blog to pitch your guest post on. Check out our latest blog post.