Have you ever come across a landing page that made you want to click, sign up, or buy something right then and there?

That’s the power of an excellent landing page! In this guide, we are going to cover everything you need to know to create landing pages that work.

Regardless of whether you are trying to sell something, collect emails, or just get readers to click a button, the objective is the same: you want your visitors to take action.

We’ll cover the fundamentals, look at what makes a high converting landing page special, and provide easy ways to make your page pop.

So, without any further ado, let’s get right into it.

What is a High-Converting Landing Page?

A high converting landing page is a webpage that is created to drive visitors to take an action. That action could be driving a sign-up for an email, buying a product, clicking a button, or any action the website owner wants visitors to take

A high converting landing page appears on the screen with the sole purpose of garnering one specific visitor action, like buying something.

A landing page is constructed to achieve one goal. It’s one cohesive page that leads visitors to one clear action, and where all content (headlines, images, buttons) leads to that clear goal.

The more visitors take action, the higher the rate of “conversion.” This is what makes it a high-converting landing page!

Why is a Landing Page Important?

The importance of landing pages cannot be overstated. They are the ambulance, fire brigade, and law enforcement on a website, as they help get the job done. That is because they can help convert potential visitors into leads or customers.

A landing page is the beating heart of a business. That is because when someone clicks an ad or a link in an email, the landing page provides the information they need, minus the distractions.

That’s pretty clear-cut. A high converting landing page gives a visitor focused attention and actions to take; either fill out a form or complete a purchase.

People are more likely to become confused or lost in the process with a traditional website without a specially designed landing page. That’s why very smart businesses use landing pages that convert at all times for their marketing.

How Do Landing Pages Improve SEO?

Landing pages help improve website position in search results when crafted with skill and creativity.

Search engines grasp page content better with keywords and superfast load times, as well as a mobile-friendly layout, and surface it accordingly.

The more useful people think your landing page is, the longer they will remain on the page, and search engines look for this as well.

More visitors, more time on page, and better keywords all improve your SEO. So, awesome landing pages don’t just convert – they attract!

What is the Difference Between Landing Pages and Regular Web Pages?

Here’s an overview of the differences between a high converting landing page and a regular web page:

What are the Types of Landing Pages that Convert

Different landing pages work better for different goals. Let’s look at some common types that help boost clicks, signups, and sales.

Content-Based Landing Pages

These landing pages contain informative content such as blog posts, tutorials, and infographics. Educating users and building trust occurs via this page.

When someone derives value from content, they can take some action, like signing up or downloading stuff afterwards.

Landing pages driven by content effectively showcase experience and nurture leads prior to pitching a product or service.

Lead Generation Landing Pages

Lead generation landing pages are built to collect contact info (first name, last name, email address).

Typically, a lead-generation landing page will feature a short form and a clear reason to give up that info; often free content (ebook or white paper), discounts, or free for a limited time.

They’ll keep things fairly straightforward and avoid diversions. Such pages also help build email lists and snag potential customers keen on your offer pretty quickly online nowadays.

Pair your lead-gen page with high-converting email marketing campaigns to nurture prospects post-signup

Click-Through Landing Pages

Click-through landing pages provide a sort of halfway step. They provide just enough information to pique interest, but then get the user to take the next step (e.g., to a checkout or signup page).

You will often see it in online ads and in email campaigns where the click-through gives users a taste, warms them up, and ensures that only serious users make it to your main offer. As a result, conversion rates will typically be greater on the final page.

Long-form Landing Pages

Long-form landing pages are information-rich, with substantial copy, images, and even fairly elaborate FAQs.

They work well for people who need to know everything before making a decision. Long-form landing pages generally have testimonials, social proof, and an in-depth explanation of your product—similar to how we craft custom website designs tailored to each brand’s message.

They are particularly effective with expensive products or services, because they answer all your visitors’ questions in one place. It’s like a full pitch on a single scroll.

Video Landing Pages

These Landing pages utilize videos that narrate a story about a product or service with quite vivid accompanying visuals and graphics.

Videos make capturing attention easy and keep people thoroughly engaged in a pretty entertaining manner.

A good video can describe things at a pretty rapid pace and create emotional resonance. If your purpose is to explain how something works or tell the story that compels people to want to act right away, a video landing page is perfect.

6 Key Elements of a Good and High Converting Landing Page

If you want your landing page to actually work, it needs the right mix of smart design and clear content. Just like optimizing product pages for sales, landing pages require intentional design elements that guide visitors toward taking action. Here are the key elements that help make it a success.

Memorable Headline

The heading is the first thing that pops up on the screen. So, you’d best make sure that when the visitors see your heading, they are convinced right away.

A catchy, memorable, and attention-grabbing headline tells visitors exactly what they’ll find on the page, and why they should stay on it.

There are three things that make a headline tick. First, it needs to be clear, then concise, and finally easy to understand.

You are trying to make them inquisitive, or perhaps even exhilarated enough to continue reading. If it piques their interest, there is a better chance they will take action.

Legible Copy

Your content is the heart and soul of your landing page, or your website for that matter, hands down.

And that, my friend, is the reason why your content needs to be readable at all times and easy to understand by everyone.

This means you need to use language that everyone understands without being cool for the sake of being cool. Also, use simple sentences and paragraphs while you are at it.

No one, and I mean, no one wants to read huge chunks of text. People don’t like reading words that are hard, so avoid them as well.

So, the rule is simple: keep your copy simple and short. That way, people will stay on the page and follow through. Keep it simple, informative, and focused!

Above-the-Fold Form Placement

“Above the fold” means visitors can see something right away without scrolling. If your form is put there, it is more likely to get filled out.

People won’t have to search for it. Having the form in this specific placement makes your page feel usable; this gives a better chance for more people to take action.

Whether it’s a signup, quote request, or download form, placing it up top is always a smart move.

Clear Calls to Action

A call-to-action (CTA) is the button or link that tells people what to do next, like “Buy Now,” “Sign Up,” or “Get Started.”

A strong CTA will be bold, clear, and easy to identify. It should pop on the page with action words that create urgency so that it’s not hidden in a corner or boring. Your CTA should make people want to click.

Fast Performance

Nobody likes a slow page. Visitors may bail on your landing page if it loads at a slow pace, as they get impatient quickly.

A landing page that loads quickly keeps folks on it and demonstrates your business is professional and trustworthy.

Compress images and remove elements slowing page load down, and then check how quickly your webpage loads afterwards. A few seconds really do matter in your conversion rate!

Optimized for Mobile Devices

This is the world of mobile phones, and we are just living in it. That is because each and every one of us uses phones.

Also, people visit websites on mobile devices. So, a landing page must look fabulous and function flawlessly on a tiny screen.

Buttons ought to be super tappable with text that must be crystal clear and readable on various screen sizes.

Lacking mobile compatibility severely hampers page effectiveness, potentially leading to missing out on conversions altogether. Test it thoroughly on mobile devices before launching your landing page.

Best practices for Landing Page Optimization

Want your landing page to actually perform? Here are the top tips that make a huge difference in how well your page connects, convinces, and converts.

Design Best Practices

A good design isn’t just pretty; it helps people stay focused and take action. Here’s how to design a high converting landing page that works for everyone.

• Give your Content Breathing Room: Don’t cram everything together. Be generous with spacing between sections, text, and images, as spacing will make your page look clean and easy to read. Crowded areas overwhelm visitors, leaving them confused. This increases the bounce rate in a pretty short span. Well-designed pages enable people to focus on your key message and call for action rather than worry about distractions.
• Design Your Landing Page With Visitors in Mind: Consider what the visitor needs to look at first. Pick a simple layout that is easy to scan, has key information at the top, and is clear of distractions and fancy things. A clean, minimal layout makes visitors feel at home and or more comfortable staying on your site and taking action.
• Optimize your Pages for Mobile View: Most people are using phones now, so your landing page should be pretty killer on small screens as well. Big buttons, readable text, and easy scrolling are a given. Mobile-optimized designs mean happy users and increased conversions no matter the size.

Copywriting Best Practices

The words you use on your landing page matter a lot. Here are ways to write clear, convincing copy that gets people to take action.

• Include Very Important Attributes (VIAs): Highlight the top features or benefits your offer brings. What makes it special? What problem does it solve? Adding VIAs helps visitors quickly understand why they should care, and why they should trust you.
• Use the AIDA Model: AIDA stands for Attention, Interest, Desire, and Action. First, grab their attention. Then keep them interested, build up desire, and end with a strong CTA. This model helps guide visitors through your content in a way that leads to more conversions.
• Format Your Copy for Readability: Nobody fancies reading chunks of text on landing pages. So, break text down into short paragraphs. Also, use headings and bullet points. Keep sentences short. Clear and readable copy keeps folks engaged longer on the page and helps them locate needed info.
• Cut Your Fluff: Say only what matters. Don’t fill your page with extra words or long-winded explanations. Clear, direct messages are more powerful. Visitors want answers fast; don’t make them dig through fluff to find them.
• Add Social Proof: Show others have put faith in you by slapping on reviews, ratings, and testimonials or emblazoning logos of happy customers quite prominently. Social proof quickly fosters trust and lends credibility to your offer, thereby making it feel remarkably authentic. If other people like it, new people will too.

SEO best practices

Want your high converting landing page to show up on Google? These SEO tips will help your page get found and clicked on.

• Create Keyword-Rich Headlines and Meta Descriptions: Add keywords in page titles and meta descriptions. It helps search engines crawl your page content. Search engines reward such pages with higher rankings. And in the end, you get more clicks as a result of that.
• Structure Content with HTML for Search Engines: Use proper heading tags such as H1, H2, and H3 pretty much everywhere for organizing that page’s overall structure effectively. Search engines crawl source code pretty thoroughly, and keeping page structure somewhat organized really helps them index pages successfully afterwards.
• Optimize Image Alt Text and Load Speed: Search engines benefit greatly from descriptive alt text within images on a webpage. Compress images very thoroughly so your webpage loads rapidly with minimal latency and fairly quickly becomes visible on many mobile devices. Information about the speed of your site is a part of the search engine optimization conversation, so you want to keep visitors from leaving before your page loads.

Lead Generation Best Practices

Want more signups or contacts? These lead generation tips help make your forms simple, trustworthy, and easy to complete.

• Reduce Friction with Forms: Ask for only what is absolutely necessary. Long or too many forms can scare people away. Keep it brief! A name and email may be all you need to get started.
• Prioritize Mobile-first Design for Conversions: Design your pages and forms for mobile first. You want your webpages to be optimized for mobile – this will help all users have a better form-filling experience. Poorly designed mobile websites are the worst experience in getting forms filled out! If your form is long or users have trouble filling it out, phone users will have a tough time with it.
• Avoid Manual Entry: Autofill options or checkboxes can greatly simplify the form-filling process by speeding it up considerably with minimal effort required. Forms that avoid manual entry from visitors are more likely to be filled out by them quickly and effortlessly online.
• Include a Privacy Policy: Let it be known that their information is protected. Add a little note, or a link to your privacy policy, right by the form. It helps to build trust and provide reassurance for people to provide their information.

How to Create High Converting Landing Pages

Creating a high converting landing page that actually gets results takes planning, the right tools, and a little testing. Here are the key steps to get it right.

1. Choose Your Tools

The first step is to select the tools for crafting a high converting landing page, which involves choosing the right software.

General website building platforms like WordPress or Wix are the best options for creating decent sites.

Tools like Unbounce or Leadpages are used specifically for crafting landing pages with great effectiveness.

These tools come with drag-and-drop builders along with various templates and integrations that help bolster conversion rates remarkably.

Pick a tool that suits your skill level pretty well and enables easy tracking and updates on a page. Better tools make creating an amazing-looking landing page easy.

For seamless integration, consider WordPress landing pages to align with your existing site.

2. Conduct Market Research

Before crafting something new, it becomes crucial to pause and ponder deeply over your target audience and their interests. Think of what issues they face and what sort of message will attract them.

Also, market research helps you speak in your audience’s language and craft a landing page that gives the right value. Greater results on your landing page come from getting keen insight into audience needs.

3. Design With Conversions in Mind

Visitors must be pushed towards action at every part of a landing page, from typeface in headline to colour of button, pretty much everywhere.

Use bold calls to action alongside beautiful visuals and a simple layout. Reduce clutter on the page and put focus on things that matter.

Effective landing pages that drive conversions are pretty straightforward and simple. Be mindful of what action you want visitors to take next pretty much every single time.

4. Ensure Mobile-Friendliness

Mobile users will drive lots of traffic to your high converting landing page. So, make sure it works well and looks good on small screens.

Opt for larger fonts and big buttons that present a big tappable target alongside layouts tailored for small mobile displays.

Launch only after testing on various devices and different operating systems. More so, a mobile-friendly landing page is pretty much essential nowadays for getting decent results and boosting your online presence.

5. Test and Optimize

Work’s not finished just because your landing pages go live. You’ll now need to do A/B testing on various headlines and button colors or layouts.

Refining your page’s performance can be achieved by analyzing bounce rates and conversion data to make it perform exceptionally well.

Minor changes build up steadily over lengthy durations and eventually make massive differences later. More so, testing turns a decent landing page into something really fantastic by enhancing it.

How Artisticore Helps You Build High Converting Landing Pages

At Artisticore, we don’t just design pages, we build experiences that get results. Moreover, we absolutely know what makes people click, sign up, and purchase.

Also, From eye-catching designs to powerfully written copy, our professional landing page design team ensures every detail drives conversions.

Artisticore starts by learning your goals and audience. After that, we come up with layouts, technologies, and mobile-friendly designs that produce conversions.

Whichever type of landing page you are looking for, we have the tools, experience, and creativity to create it for you.

We touch every detail and improve and optimize until we get the very best landing pages that convert. When you hire Artisticore, you are not just paying for another landing page, but one that actually does something!

Final Thoughts

Landing pages become effective tools when crafted in the right way. A high converting landing page encourages visitors to take action, such as completing forms or purchasing products, and sometimes learning more about offered services. Opportunity presents itself within cool design and copy, coupled with SEO to drive conversions and boost your business.

Also, keep in mind that good landing pages will not only look good, but they will work behind the scenes. If you ever need assistance building landing pages that convert, Artisticore is here to do it for you.