Initial Situation (Before SEO)

When the project started, uae-offplan.com had:

Almost zero organic traffic

No keyword rankings in Google top 100

Poor on-page structure (titles, headings, internal links)

No SEO-driven landing pages

Low visibility for high-intent keywords like:

Dubai off plan properties, Off plan apartments Dubai, Dubai property investment

The Website existed, but Google was not recognizing it as an authority.

SEO Strategy Implemented

Technical SEO Foundation

Fixed crawlability issues

Improved URL structure for SEO

Optimized indexing via Google Search Console

Cleaned unnecessary pages & duplicate signals

Result: Website became search-engine friendly

On-Page SEO Optimization

When the project started, uae-offplan.com had:

SEO-optimized meta titles & descriptions

Proper H1, H2, H3 structure

Keyword-focused content placement

Image ALT tags optimization

Strong internal linking between:

Projects, Areas, Developers, Blog content

Result: Pages started getting indexed + ranked

SEO-Focused Content Creation

Created high-intent real estate pages, including:

  • Off-plan properties by location
  • Investment-focused content
  • Off-plan projects by developers
  • Informational blogs answering buyer queries

Result: Website started matching buyer search intent

Keyword Strategy (Buyer Intent)

Created Targeted keywords with commercial & investment intent, such as:

  • Dubai off plan projects
  • New launch properties Dubai
  • Buy off plan property in Dubai
  • Dubai real estate investment

Result: Rankings improved for money keywords

Authority & Trust Signals

Structured internal linking

Content depth increased

Clear CTAs (WhatsApp / Inquiry)

Improved UX for investors & buyers

Result: Better engagement + lower bounce rate

Results Achieved (After SEO)

Within a few months:

Website moved from zero visibility to active rankings

Multiple pages started ranking in Google top 20–30

Organic impressions increased steadily

Consistent inbound leads through organic search

Brand visibility improved in UAE real estate niche

From ZERO Search Presence Established

Key Wins

Built SEO foundation from scratch

Positioned site in competitive Dubai real estate niche

Created scalable SEO structure for long-term growth

Converted website from “just online” to lead-generating asset

Conclusion

This project proves that even a zero-traffic real estate website can grow with the right SEO strategy. By focusing on technical SEO, intent-based content, and proper on-page optimization, uae-offplan.com transitioned into a search-visible, growth-ready platform.