Guiding Lights LLC Case Study
Artisticore designed and developed the Guiding Lights LLC website. We transformed their brand identity and developed a professional, responsive website. We created a platform for the client that inspires trust and promotes mental health support services.
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About the Client
The Challenge They Faced
Guiding Lights LLC faced several challenges, such as:
Lack of Digital Presence
They had no website or branding, which limited their outreach and credibility.
Unclear Service Presentation
Their variety of mental health services was not effectively presented, making it challenging for potential clients to figure out what was offered.
Outdated Client Engagement Methods
Without a website, manual processes handled all inquiries and support requests entirely since no online platform existed, making swift and consistent responses rather tough.
What Was the Goal?
Artisticore’s main purpose was to create a website that allows Guiding Lights LLC to establish a full online presence. We wanted to help the client articulate their various services and convey commitment to emotional, physical, intellectual, and social well-being. We did so by:
Designing a full brand identity from scratch
Developing an accessible, user-friendly website
Structuring content to be clear, supportive, and informative
Integrating features to support service discovery and client outreach
Our Solution to Their Problem
Artisticore took a comprehensive approach to digitally transform Guiding Lights LLC’s presence. We implemented the following solutions to help meet their goals:
A User-Friendly Website
We designed and developed a website that is responsive and easy to navigate using Wix. The services and mission of the organization are clearly presented, and so is the organization’s team. We made sure that the user engagement is encouraged via appropriate calls to action (CTAs).
Branding & Logo Design
Artisticore created a visual brand identity for the client from the ground up. The branding included designing a custom logo and choosing a soft, calming color palette for the website. Our branding colors reflect the brand’s focus on compassion, trust, and mental wellness.
How This Project Helped the Client
The branding and website overhaul gave Guiding Lights LLC a professional digital foundation. They now have a cohesive identity that supports their credibility and communicates trust. The new platform makes it easier for people to find and understand their services, encouraging more families to seek support and get help faster.
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The Results
Artisticore’s web design and development project with full branding offered many benefits to Guiding Lights LLC. Since the launch of the new website and branding, Guiding Lights LLC saw:
A stronger user engagement with time-on-site rising by over
40%
Client inquiries through the contact form grew by
3x
Complete Branding & Digital Transformation
Logo Design & Brand Identity
We designed a custom logo that represents guidance, support, and light - consistent with the name “Guiding Lights.” The design expresses calm, clarity, and care, affirming their position as a steadying force for families in crisis. They selected typefaces and icons based on legibility and warmth.
Color Palette & Design Aesthetic
We chose soft and supportive colors like soft blue and calming white, with accents in gray and black colors that are associated with trust, healing, and safety. The colors and subtle color building blocks were thoughtfully applied across the site to visually unite the brand's compassionate mission and modern aesthetic.
Product Description
Simple navigation structure
Clear call-to-actions like “Get Support Now”
Highlighted testimonials to build trust
Team member bios to humanize the experience.
Responsive layout for mobile and tablet users
Tech Stack Used
We used the latest and cutting-edge technologies to create the website. The tech stack for the website is as follows:
Post-Launch Support & Maintenance
Artisticore continues to provide website maintenance, periodic content updates, and technical support. We also assist in analyzing visitor behavior to help the client improve engagement and content strategy over time.