FitRyte: The Ultimate Personal Fitness Tracker
Client Background
FitRyte is a new fitness app that helps individuals monitor their health related habits. It works in a highly competitive healthcare sector. The app provides users with a proper digital diary where they can see their calories intake, nutrients, exercise, mental health, and lifestyle.
Problem Statement
Although FitRyte had many useful features, it could not attract people enough to use it. Why? Because the interface was difficult and the app design was not clear enough. The users struggled to maintain a daily health tracking using the app.
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Objectives
To redesign FitRyte so it becomes less complicated and more interactive.
To simplify the process of adding exercise, food, water and wellness data.
To enhance the look and feel of the application so that the daily tracking becomes entertaining and inspiring.
To add further options that demonstrate the progress and unite members using the app.
To add further options that demonstrate the progress and unite members using the app.
Strategy & Approach
We interviewed users to identify problems of navigation and features.
We have constructed wireframes and interactive prototypes that are simpler to monitor and establish objectives.
We introduced visual cues and health-score indicators to make the users know how well they did today.
We also added community and event features to ensure users are not interested in tracking only.
Implementation
Onboarding Flow
The process of signing up was made easy, as the user is asked about their age, weight, height, and lifestyle.
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Nutrition & Exercise Tracking
We developed an efficient table where we record the meals, calories, nutrition, as well as the exercises.
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Hydration & Wellness Tracking
This is an aesthetic dashboard with an illustration of water drinking, meditation, and other wellness activities.
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Progress Calendar and Health Score
We have also included an interactive journal and a calendar to allow a user to view daily habits, events, and health scores.
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Community & Membership Features
We have developed event sections where the premium members can participate on national health movements and community challenges.
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Challenges Faced
- Providing a balance between numerous tracking tools that would not confuse the users.
- Maintaining the food, exercise and fitness sections.
- It was easy to attract both free and paid users without any friction.
Solutions Applied
Designed modular UI components on a feature-by-feature basis to make it understandable.
Added interactive calories, water and nutrient progress bars.
Established an exclusive events space to stir up conversation.
Results & Outcomes
User Engagement
There was 38% increase in active users just 3 months after we redesigned the app.
Retention
There was 25% increase in weekly retention due to better onboarding and progress views.
Uptake of Premium Membership
Premium Membership grew 15% due to the options of the community and events.
User Satisfaction
The ease of navigation and motivating scores as well as the animated interface were commended by the users.
Key Learnings
- Making the registration process easy and adding visuals interfaces help increase the user’s interest.
- Game like features and community events attract users and allow them to come out of their comfort zone which also increase revenues. concepts of games and community
- Study the user’s behavior in the initial stages to making complex functions easy using iterative design.
The Takeaway
With the help of UX/UI, Artisticore managed to transform the complicated FitRyte app and make it enjoyable, entertaining, and simple. The redesign also helped people feel more connected through the daily tracking and more engagements led to more people to stay and more paid memberships.
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