Aversan Case Study

Artisticore completed the total digital transformation of Aversan, launching a contemporary website, bold brand identity, and logo that embodied their engineering excellence. In the end, we simply wanted to curate (or tell Aversan's level of expertise within the high-tech industries) a uniquely modern digital experience that would be characterized by what we all know is Aversan's dedication to inventiveness, industry leadership, reliability, and innovation with their extremely modern R&D services.

Project Overview

Aversan enlisted Artisticore to help them redefine their online presence. As an engineering firm active in the aerospace, healthcare, and public sectors that offer R&D services, they needed a digital presence that was representative of the scale and complexity of what they do. Artisticore developed a comprehensive, current, professional, and trustworthy digital identity for Aversan to assert their technical credibility and experience across myriad industries, from brand colour to a tailor-made WordPress site.

Client Brief

Aversan is a Canadian engineering company. It specializes in product development, systems engineering, and testing for aerospace, defense, medical devices, and public infrastructure. The company has a dedication to quality, innovation, and safety. Aversan has consistently earned the trust of its customers for large-scale technical programs across North America and also on other continents.

What Was the Goal?

Aversan needed a website that could showcase their domain expertise while creating trust with enterprise-level clients. More so, they needed to revamp their branding visuals and logo. Our goal was to showcase their technical capability, regulatory compliance, and cross-industry innovation, all through the website.

Challenges Client Faced

Before working with Artisticore, Aversan struggled with:

Outdated Branding for a Tech-Driven Business

Their visual identity didn’t reflect their position as a leading-edge engineering R&D firm, especially when pitching to global clients.

Ineffective Website for Showcasing Services

The previous website lacked structure, had poor UX, and failed to clearly communicate its value propositions, resulting in low engagement.

Lack of Consistency Across Digital Assets

From visuals to messaging, Aversan’s brand felt fragmented, weakening trust among potential high-level clients.

Project Description

Logo & Visual Identity Creation

We developed a geometric and structured logo to echo the engineering discipline, paired with a tech-savvy color scheme and strong typography.

User-Focused Website Design

Using Elementor on WordPress, we created a scalable, fast, and secure site. The layout prioritizes technical case studies, industries served, and easy access to contact forms.

Interactive Elements for Engagement

To enhance clarity and captivate users, we integrated sliders, dynamic animations, and responsive graphics that illustrate complex concepts simply.

Technology Stack Used

How Our Work Helped Aversan

We assisted Aversan in creating a strong and professional digital identity that aligns with the quality of their engineering services. Their website now establishes them as an authority in technical services, attracts high-level leads, and converts through clear messaging and intuitive design. Interactive service pages, engaging case studies, and consistent branding allow potential clients to navigate a persuasive digital journey.

The Results

As a result of the transformation:

Site Engagement Increased by

55%

Lead Inquiries Grew by

70%