Types of Graphic Design Every Designer Should Know About

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When we look around, we see images, banners, and logos almost everywhere. The types of graphic design demonstrate from a sign hanging in a local shop near you to an advertisement poster of a famous brand. All these visual marketing props are created by a graphic designer. Whenever we come across the word “graphic designer”, every other person has a different association. It can be a mobile application, business cards, brand identity, package design, brochures, etc. However, it’s a vast field with endless opportunities. But if we list them, these are the 10 best types of graphic design.

Types of Graphic Designs

Graphic Design is a form of art in which designers generate visual content to convey their message. To catch the viewer’s eye, designers effectively use the elements of graphic design. It is considered to be a practice of strategizing and projecting different ideas with visual or textual content. Depending on the different types of graphic design, it can be extremely simple as a business logo or as complex as page layouts on a website.

Why do types of graphic design play an essential role in the marketing of a business? In this competitive world, with advanced technology and gen z, it is a communication skill. The focus is on the visual interpretation of the message. It can be digital or psychic or anything in between.

Graphic Designing Skills & Techniques:

It is often misunderstood, but different types of graphic design require different types of skills, ideas, and techniques. The industry is changing and improvising on a daily basis. So, any designer whether a newbie or an experienced should be adaptable and open to change. Understanding the types of graphic design is necessary to help find out the right skill for you. To have knowledge about the world of graphic design, these are some basics and common Types of Graphic Design to start.

1. Visual Identity Graphic Design:

With advanced technology and competing against millions of online contenders, every impression matters. Talking about impressions, when we first come around a brand, the first thing we notice is its logo. According to a marketing expert, you need a clear visual representation of your brand. Your visual identity consists of a logo, colors, imagery, typography, creative ideas, and many types of graphic design. It gives meaning to your brand that can’t be given with some words alone. Visual identity branding is a graphical image that expresses the brand, its service, and its motive.

Visual Identity

Visual identity elements depend on the brand’s aesthetic like colors, types of graphic design, imagery, or logo. When creating a logo or any banner, your color palette should fit the message you are conveying. For example: if you have a financial brand, greens and golds should be your preference. For a luxury brand; silvers, golds, and black may do the work. Around 90% of consumer decisions are based on color, so you may want to consider it important. Typography is the style of font any brand uses in its branding. Apart from what you are saying, font, scale, and the arrangement of your text can make a major difference. A logo is more likely to be said the heart of visual identity. Any logo should convey what your brand is about. The imagery of the logo should be unique enough to stick into people’s minds.

However, visual identity is just the initial catch. Maintaining quality and delivering on your promises are important. To retain the customer’s attention, you have to be clear on the value you deliver. You can bring value to your business in many forms like content, customer service, or the products you deliver.

2. Marketing & Advertising Graphic Design:

The importance of the types of graphic design in advertising and marketing is immense. A large number of people think of marketing and advertising when they first hear the word “graphic design”. Companies rely on marketing to understand their consumer’s decision-making process. With the help of great marketing, you can engage people based on their needs. Marketing designers can specialize in any specific type or in multiple depending on their interests. Traditionally, this type is more print-centric. But has grown to include more digital assets, especially for usage in content marketing and digital advertising. Some market and advertising graphic design examples can be infographics, menus, banners, postcards and flyers, posters, brochures, social media ads, and others.

Some basic skills that every marketing designer needs are a problem-solving attitude, time management, and excellent communication. To have more demand for their work, they should be familiar with the production of print and online environments. This is one of the types of graphic design that continues to grow rapidly. As screens are becoming a crucial part of our life. We can access social media platforms, streaming services, and websites with a few clicks. Digital advertisements are also a part of marketing and advertising.

3. User Interface Design:

A user interface or UI design is how a user interacts. It can be with a device or any application. It is a process of designing platforms that are user-friendly and convenient to use. The focus of these types of graphic design is on the user’s visual experience. Elements like menus, buttons, micro-interactions, and many more. They need to have a balance between technical functions and aesthetics.

User Interface

Most of the time, UI and UX designers work in collaboration. UX designers are those who design how something works. The motive of a UI designer is to make sure an overall easy experience for the customer. Along with an easy experience, it should also be pleasing to the user’s eye. Since the mobile industry is growing at a fast pace. Every brand needs to consider a UI and UX designer for a better customer experience.

There are a few things to keep in mind to become an effective UI designer. The key is to be authentic. In order to do so, offer a personal experience to the viewer. Be clear and careful with your work. Avoid making it complex and tend to a simpler piece of work. Some examples of user interface Types of Graphic Design are game interfaces, app designs, theme designs, and web page designs.

4. Publication:

There was a time when the printing industry was in full swing. Nowadays, with the advancement in technology, digital media is taking its place. On average, a person spends around 5 hours looking at the screen. With the help of the internet, everything is available at our fingertips. Newspapers and magazines are being less read. Books are replaced by eBooks, newspapers, and magazines that can be read online, and all the shopping is done online. In recent times, the publication Types of Graphic Design is gaining more popularity.


Graphic Designers can specialize in publications. It is a classic type of graphic design based on books, newspapers, catalogs, directories, annual reports, and magazines. They have to be careful while creating layouts and with the selected typography, illustrations, graphics, and photography. Publication graphic designer also has the option to work as a freelancer.

Designers working in this field must have excellent communication skills. Along with layout and organizational skills. In order to become more professional in publication, one needs to understand printing, digital marketing, color management, and types of graphic design.

5. Packaging Design:

The packaging doesn’t only play the role of a wrapper to protect the product. But it is also a way of communication with the consumer. Even a bottle, box, can, bag, or container directly tells the story of a brand to its users. It is an important and valuable marketing tool that can help gain an audience. Changing the packaging of your product is a necessity if you are rebranding or trying to attract more clients.

A good package design can put a company ahead of its game. A package designer should be creative to come up with concepts and ideas, produce mockups and make print-ready files. These types of graphic design require expertise in print processes and a great understanding of manufacturing and industrial design.

Packaging graphic designers have to be updated about the latest trends and competitions, at all times. They can work on a broad spectrum or specialize in a specific type of packaging or industry. The key is to make the packaging innovative and unique to get the attention of the consumer.

6. Motion Design:

When we talk about the latest trends, motion design makes it to the top of the list. A large number of companies demand to display their products with a short animation. Nowadays, gif is gaining huge popularity among the young generation. These short animations are used in subtitles, animated texts, applications, video games, banners, and many more.

Motion Design

Motion graphic design can include video, imagery, audio, animation, typography, etc. There is no limitation to the effect you can use in film, television, and online media. It is one of the latest types of graphic design that can be found on all platforms. At some point, this type was reserved only for films and TVs. With advanced technology and less production cost and time, it has become more affordable and accessible.

Some common examples of motion graphic design are banners, gifs, tutorial videos, animated logos, title sequences, end credits, websites, advertisements, trailers, and countless more. For newbies, it is important to start by developing your own story and then bring it to life with your own video, traditional art, and animation. You may need some command in coding, marketing, and 3D modeling.

7. Environmental:

We are not aware of the fact that how environmental graphics are playing a part in our life. When you talk about public transportation navigation, the interior of retail stores, or your office branding. It is all included in environmental graphic design.


It helps to enhance the overall experience of people by making them more interesting. Their work is to connect people to places to make them memorable or easy to navigate. Museum exhibitions, office branding, wall murals, signage, transportation navigation, and conference spaces are some of the many examples of environmental graphic design. Wayfinding is also the type of graphic design that consists of landmarks as well as visual cues, and strategic signage. This makes it easier for people to identify their location and find their destination with the easiest and closest route available.

Environmental graphic design is a practice that involves architectural, interior, graphic, landscape, and industrial design. Designers with knowledge of both architecture and types of graphic design have great benefits in this field.

8. Art & Illustration:

Graphic artists are the ones that thrive in this type. There is a major difference between a graphic designer and a graphic artist. These artists create original artwork for their customers. They use a combination of ideas and media to create their own piece of art.

Art & Illustration

For these types of graphic design, they need some basic knowledge of animation, fine arts, or architecture. The art created by these designers can take several forms like decoration, storytelling illustrations, fine art, etc. Examples of art and illustration for graphic design are websites, album art, picture books, infographics, stock images, t-shirt designs, graphic patterns for textiles, video games, etc.

9. Lettering Design Concept:

From the word itself, it is pretty clear what lettering is the type of graphic design. Lettering design is a work that requires written words. It is also known as a Typeface design. It requires great knowledge of typography. Whereas, typography is basically the science of lettering.

Lettering Design Concept

To have a good command of lettering design, you need to know when and which font should be used. These fonts can play a huge role in delivering your message to the consumer. A slight mistake can lead to being distracting or completely unreadable. Your work should be so effective that even by hearing your brand’s name, people can visualize your logo. The key to success in this type is to mix style with clarity.

10. Set Prop:

Set Prop

Prop designers are the heroes of the film and television industry. They are the ones that use different Types of Graphic Design elements to create the perfect atmosphere for the set. It is an underrated work. Even a slight mistake can make a huge impact. It requires a lot of effort to make these elements just to blend into the scene. For set-prop design, you have to redesign actual objects like creating a new newspaper written in Elvish. It is because of these designers that the world character lives in seems so real. Read more about mobile-friendly.

Types of Graphic Design Conclusion

However, graphic design is a vast industry with endless possibilities. With every second passing by it is gaining more popularity. We may not notice this right away, but digital marketing has become ten times easier with the help of graphic design. You can’t name a definite number of types of graphic design. It is pretty clear by now that graphic designing is not all about creating logos and website banners. It is an art with a plan and purpose. And luckily, we’re the artists. If you are looking for professional graphic designers that can handle any sensitive stuff, so look no further. Cause you have found the one. We can provide you with high-quality work at the lowest prices.