Color theory has all the colors organized on a color wheel. This wheel is grouped into three different categories including primary, secondary, and tertiary colors. The very first color wheel was designed by Sir Isaac Newton in the year 1666. To date, artists and designers use the color wheel to develop color harmonies, mixing, and palettes. Primary colors include three colors i.e., red, yellow, and blue. Secondary colors are those colors that are created by mixing primary colors. As a result, we get purple, orange, and green. Lastly, we have tertiary colors. These colors are made by mixing primary and secondary colors. Such as red-violet or blue-green.
How does color theory help to build a brand?
Additionally, color theory helps to build a brand. That eventually will help you get more sales. To understand this concept, you have to understand colors, in particular. Basically, color is a perception. Whenever our eyes see something, data is sent from our eyes to the brain to tell us it’s a certain color. Every object you see reflects light in different combinations of wavelengths. Then the human brain picks up on those wavelength combinations. And translate them into a specific color.
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