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Banner Ad

What is a banner in advertising?

Banner advertising is the use of a rectangular graphic display that can be stretched across the top, bottom, or sides of a website. Or any online media property. It is an advertisement displayed on a particular webpage. These banner ads are further divided into two types. The vertical type of banner is called a skyscraper and is commonly positioned on a web page’s sidebars. While the horizontal ones are called a leaderboard. The majority of the banner ads are image-based. Rather than text-based. However, banner ads can be animated or static. But it depends on the technology used to create them. These types of ads are a popular form of online advertising.

banner ad
banner ad

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No matter if you love or hate them. Banner advertising is one of the dominant forms in terms of online advertisement. The standard banner ad size i.e., 468×60. It is easily acceptable all over the world. Because of this reason, buyers can easily secure placements on most of the sites. And additionally, publishers can also accept ads from most advertisers.

Purpose of using Banner ads

The main purpose of banner advertisements is to promote brands. Or maybe even to get visitors from the host website. In order to visit the advertiser’s website. To summarize and make things a little bit simple. All banner ads share the same basic function. Basically, you click on the image/multimedia object. One that you see on a web page. And your browser leads you to the advertiser’s website or landing page. They are quite simple yet effective pieces of HTML.

To make an amazing banner advertisement design that stands out in the industry competition. Work with a professional designer like us. Our expert team will bring your vision to life. While ensuring its quality and effectiveness. Now, what are you waiting for? Get in contact with us. And design the perfect banner advertisement design to showcase your products and services today. Read more about brand identity and brand marketing.


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