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A/B Tests

Why do we do AB tests?

In case, you aren’t A/B testing your website, then you are making a huge mistake. And most probably, leaving all the money on the table. Apparently, missing out on this small test can affect your business big time. These days, every single thing is about data. However, it’s also the only way to evaluate your conversion funnel. Along with the marketing campaigns. In order to collect data directly from your potential customer’s behavior.

A B Tests
A B Tests

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A/B testing is more commonly known as split testing or bucket testing. Basically, it is a user experience research methodology. Essentially, split testing is an experiment where two or more variants are shown to users at random. A process of comparing two different versions of a web page, email, or all other marketing assets. Then, statistical analysis is conducted to measure the difference in their performance. And which performs better for a given conversion goal.

Process of A/B testing

To truly understand how A/B testing works, let’s go over its process. Firstly, you have to decide what is it that you want to test. Either it is a landing page. Or the size of the subscribe button on your site. Once, you have a clear idea of what you want to test. Then, you can consider how you want to evaluate its performance. Suppose you are testing the size of the subscribe button. In this case, your metric is the number of total visitors who actually click on that button. In order to run the test, you make two different sets of users. To whom you show the different versions. And lastly, determine which one majorly influenced your success metric.

Now, if you are looking for someone who can run regular A/B tests on your site. Then look no further because you are just at the right place. Along with all the amazing services that we offer. We also offer A/B testing. We will help you to stand out in the industry. And offer your visitors the best possible customer experience. Our expert team will bring your vision to life. While ensuring its quality and effectiveness. Now, what are you waiting for? Get in contact with us. And get A/B tests done on a daily basis, for maximum results. Read more about UI/UX Design, app design, and vector design.


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